|
"Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?"
|
Johannes Bauer
Philipp Schmitt
Russell Winer
|
Journal of the Academy of Marketing Science,
2013
Type: Journal article
|
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|
"Marketing Function and Form: How Functionalist and Experiential Architectures Affect Corporate Brand Personality"
|
U Raffelt
Alan Meyer
|
International Journal of Research in Marketing,
2013
Type: Journal article
|
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|
"The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude"
|
Lia Zarantonello
|
International Journal of Advertising,
2013
Type: Journal article
|
|
|
"The Interplay of Health Claims and Taste Importance on Food Consumption and Self-Reported Satiety"
|
Maya Vadiveloo
Pierre Chandon
|
Appetite,
2013
Type: Journal article
|
|
|
"What Is a Company's Most Important Core Competency?"
|
Yuhuang Zheng
|
Tsinghua Business Review,
2013
Type: Journal article
|
|
|
"What is a Company's Most Important Core Competency? (Lead Article) (In Chinese)"
|
Yuhuang Zheng
|
Tsinghua Business Review,
2013
Type: Journal article
|
|
|
"Consumers' Trust in Feelings as Information"
|
Tamar Avnet
Andrew T. Stephen
|
Journal of Consumer Research,
2012
Type: Journal article
|
|
|
"Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach"
|
Ricardo Montoya
|
Quantitative Marketing and Economics,
2012
Type: Journal article
|
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|
"Feeling the Future: The Emotional Oracle Effect"
|
Andrew T. Stephen
|
Journal of Consumer Research,
2012
Type: Journal article
|
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|
"Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria"
|
John Lynch
Joseph Alba
Aradhna Krishna
Zeynep Gurhan
|
Journal of Consumer Psychology,
2012
Type: Journal article
|
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