Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?"
Johannes Bauer
Philipp Schmitt
Russell Winer

Journal of the Academy of Marketing Science, 2013

Type: Journal article

"Marketing Function and Form: How Functionalist and Experiential Architectures Affect Corporate Brand Personality"
U Raffelt
Alan Meyer

International Journal of Research in Marketing, 2013

Type: Journal article

"The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude"
Lia Zarantonello

International Journal of Advertising, 2013

Type: Journal article

"The Interplay of Health Claims and Taste Importance on Food Consumption and Self-Reported Satiety"
Maya Vadiveloo
Pierre Chandon

Appetite, 2013

Type: Journal article

"What Is a Company's Most Important Core Competency?"
Yuhuang Zheng

Tsinghua Business Review, 2013

Type: Journal article

"What is a Company's Most Important Core Competency? (Lead Article) (In Chinese)"
Yuhuang Zheng

Tsinghua Business Review, 2013

Type: Journal article

"Consumers' Trust in Feelings as Information"
Tamar Avnet
Andrew T. Stephen

Journal of Consumer Research, 2012

Type: Journal article

"Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach"
Ricardo Montoya

Quantitative Marketing and Economics, 2012

Type: Journal article

"Feeling the Future: The Emotional Oracle Effect"
Andrew T. Stephen

Journal of Consumer Research, 2012

Type: Journal article

"Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria"
John Lynch
Joseph Alba
Aradhna Krishna
Zeynep Gurhan

Journal of Consumer Psychology, 2012

Type: Journal article