Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"State Dependence Effects in Surveys"
Martijn De Jong

Marketing Science, 2012

Type: Journal article

"Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness"
Andrew Gershoff
Anat Keinan

Journal of Consumer Research, 2012

Type: Journal article

"The Quest for Content: How User-Generated Links Can Facilitate Online Exploration"
Gal Oestreicher-Singer
Shachar Reichman

Journal of Marketing Research, 2012

Type: Journal article

"Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data"
Dover Yaniv
Daniel Shapira

Marketing Science, 2012

Type: Journal article

"The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin"
Florian Stahl
Mark Heitmann
Scott Neslin

Journal of Marketing, 2012

Type: Journal article

"The Role of Consumer Self-Control in the Consumption of Virtue Products"
Danit Ein-gar
Lilach Sagiv

International Journal of Research in Marketing, 2012

Type: Journal article

"Mine Your Own Business: Market Structure Surveillance Through Text Mining"
Ronen Feldman
Moshe Fresko

Marketing Science, 2012

Type: Journal article

"Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations"
Shi Zhang

Journal of Brand Management, 2012

Type: Journal article

"The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality"
Marco Bertini
Luc Wathieu

Journal of Marketing Research, 2012

Type: Journal article

"A Conjoint Model of Quantity Discounts"
Raghuram Iyengar

Marketing Science, 2012

Type: Journal article