Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data"
Dover Yaniv
Daniel Shapira

Marketing Science, 2012

Type: Journal article

"The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin"
Florian Stahl
Mark Heitmann
Scott Neslin

Journal of Marketing, 2012

Type: Journal article

"The Role of Consumer Self-Control in the Consumption of Virtue Products"
Danit Ein-gar
Lilach Sagiv

International Journal of Research in Marketing, 2012

Type: Journal article

"Mine Your Own Business: Market Structure Surveillance Through Text Mining"
Ronen Feldman
Moshe Fresko

Marketing Science, 2012

Type: Journal article

"Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations"
Shi Zhang

Journal of Brand Management, 2012

Type: Journal article

"The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality"
Marco Bertini
Luc Wathieu

Journal of Marketing Research, 2012

Type: Journal article

"A Conjoint Model of Quantity Discounts"
Raghuram Iyengar

Marketing Science, 2012

Type: Journal article

"Beyond Nudges: Tools of a Choice Architecture"
Suzanne B. Shu
Benedict G. C. Dellaert
Craig Fox
Daniel Goldstein
Gerald Häubl
Richard Larrick
John W. Payne
Ellen Peters
David Schkade

Marketing Letters, 2012

Type: Journal article

"Choice without Awareness: Ethical and Policy Implications of Defaults"
C Smith
Daniel Goldstein

Journal of Public Policy & Marketing, 2012

Type: Journal article

"How to Help People Change Their Habits: Asking about Their Plans"
Ronn Smith
Pierre Chandon
Eric Spangenberg
David Sprott

Yale Economic Review, 2012

Type: Journal article