Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Measuring Consumer Preferences Using Conjoint Poker"
Martijn De Jong
Daniel Stieger
Johann Fueller

Marketing Science, 2012

Type: Journal article

"Opinions: What Business Anthropology Is, What It Might Be, and What, Perhaps, It Should Not Be"

Journal of Business Anthropology, 2012

Type: Journal article

"The consumer psychology of brands"

Journal of Consumer Psychology, 2012

Type: Journal article

"The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services"
Raghuram Iyengar
Skander Essegaier
Peter Danaher

Marketing Science, 2012

Type: Journal article

"Attaining Satisfaction"
Cecile K. Cho

Journal of Consumer Research, 2011

Type: Journal article

"Partitioning Default Effects: Why People Choose Not to Choose"
Isaac Dinner
Daniel Goldstein
Kaiya Liu

Journal of Experimental Psychology: Applied, 2011

Type: Journal article

"Relaxation Increases Monetary Valuations"
Iris Hung
Gerald Gorn

Journal of Marketing Research, 2011

Type: Journal article

"Modeling Multiple Relationships in Social Networks"
Florian Stahl

Journal of Marketing Research, 2011

Type: Journal article

"Sophistication in Research in Marketing"
Leigh McAlister
Richard Staelin

Journal of Marketing, 2011

Type: Journal article

"The Different Roles of Product Originality and Usefulness in Generating Word-of-Mouth"
Sarit Moldovan
Amitava Chattopadhyay

International Journal of Research in Marketing, 2011

Type: Journal article