Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"A "Position Paradox" in Sponsored Search Auctions"
Liye Ma
Young-Hoon Park
Kannan Srinivasan

Marketing Science, 2011

Type: Journal article

"Advertising to a Social Network"
Peter Zubcsek

Quantitative Marketing and Economics, 2011

Type: Journal article

"Choice by value encoding and value construction: Processes of loss aversion"
M. Willemsen
Ulf Böckenholt

Journal of Experimental Psychology: General, 2011

Type: Journal article

"Cross-Market Discounts"
Marcel Goic
Kannan Srinivasan

Marketing Science, 2011

Type: Journal article

"Experience Marketing: Concepts, Frameworks and Consumer Insights"

Foundations and Trends in Marketing, 2011

Type: Journal article

"Firm Strategies in the "Mid Tail" of Platform-Based Retailing"
Baojun Jiang
Kannan Srinivasan

Marketing Science, 2011

Type: Journal article

"Guest Editorial: The Shape of Marketing Research in 2021"
Anca Micu
Kim Dedeker
Ian Lewis
Robert Moran
Joseph Plummer
Joel Robinson

Journal of Advertising Research, 2011

Type: Journal article

"Network Effects and Personal Influences: The Diffusion of an Online Social Network"
Zsolt Katona
Peter Zubcsek

Journal of Marketing Research, 2011

Type: Journal article

"New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model"
Peter Fader
Bruce G. S. Hardie

Marketing Science, 2011

Type: Journal article

"Productivity Orientation and the Consumption of Collectable Experiences"
Anat Keinan

Journal of Consumer Research, 2011

Type: Journal article