Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"Scope Insensitivity and the "Mere Token" Effect"
Oleg Urminsky

Journal of Marketing Research, 2011

Type: Journal article

"The Design of Durable Goods"
Ricardo Montoya

Marketing Science, 2011

Type: Journal article

"Organizing for Marketing ROI"

Effective Executive, 2010

Type: Journal article

"Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives"
Hannah Chang

Journal of Consumer Research, 2010

Type: Journal article

"Structure and Freedom in Creativity: The Interplay between Externally Imposed Structure and Personal Cognitive Style"
Lilach Sagiv
Sharon Arieli
Ayalla Goldschmidt

Journal of Organizational Behavior, 2010

Type: Journal article

"Determining Marketing Accountability"
Kamal Sen
Venu Gorti

Journal of Marketing Trends, 2010

Type: Journal article

"Motivational Compatibility and Choice Conflict"
Cecile K. Cho

Journal of Consumer Research, 2010

Type: Journal article

"Shaping Customer Satisfaction through Self-Awareness Cues"
Caroline Goukens
Jennifer Stuart

Journal of Marketing Research, 2010

Type: Journal article

"Be Precisely Effective, Part II"

Strategic Marketing, 2010

Type: Journal article

"Consumer Expectations and Culture: The Effect of Belief in Karma in India"
Praveen Kopalle
John Farley

Journal of Consumer Research, 2010

Type: Journal article