Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Order in Product Customization Decisions: Evidence from Field Experiments"
Mark Heitmann
Andreas Herrmann

Journal of Political Economy, 2010

Type: Journal article

"Competing with Customer Value Added"

Effective Executive, 2010

Type: Journal article

"What's Your Marketing ROI?"

Strategic Marketing, 2010

Type: Journal article

"A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory"
D. Hardisty

Psychological Science, 2010

Type: Journal article

"Creativity, Brands, and the Ritual Process: Confrontation and Resolution in Advertising Agencies"
Timothy de Waal Malefyt

Culture and Organization, 2010

Type: Journal article

"Disjunctions of Conjunctions, Cognitive Complexity, and Consideration Sets"
John Hauser
Theodoros Evgeniou
Rene Befurt
Daria Dzyabura

Journal of Marketing Research, 2010

Type: Journal article

"Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability"
Ricardo Montoya

Marketing Science, 2010

Type: Journal article

"Global Customer Management Programs: How to Make Them Really Work"

California Management Review, 2010

Type: Journal article

"How Anthropologists Can Succeed in Business: Mediating Multiple Worlds of Inquiry"
Timothy de Waal Malefyt

International Journal of Business Anthropology, 2010

Type: Journal article

"How to Save Your Brand in the Face of Crisis"
Matthias Birk
Sabine Einwiller

MIT Sloan Management Review, 2010

Type: Journal article