Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"Global Customer Management Programs: How to Make Them Really Work"

California Management Review, 2010

Type: Journal article

"How Anthropologists Can Succeed in Business: Mediating Multiple Worlds of Inquiry"
Timothy de Waal Malefyt

International Journal of Business Anthropology, 2010

Type: Journal article

"How to Save Your Brand in the Face of Crisis"
Matthias Birk
Sabine Einwiller

MIT Sloan Management Review, 2010

Type: Journal article

"Lateral prefrontal cortex and self-control in intertemporal choice"
Bernd Figner
Daria Knoch
Amy R. Krosch
Sarah H. Lisanby
Ernst Fehr

Nature Neuroscience, 2010

Type: Journal article

"Package Size Decisions"
Ricardo Montoya

Management Science, 2010

Type: Journal article

"Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling"
Serguei Netessine
Senthil Veeraraghavan

Management Science, 2010

Type: Journal article

"The Chilling Effects of Network Externalities"
Barak Libai
Eitan Muller

International Journal of Research in Marketing, 2010

Type: Journal article

"The Race for Sponsored Links: Bidding Patterns for Search Advertising"
Zsolt Katona

Marketing Science, 2010

Type: Journal article

"A Conjoint Approach for Consumer- and Firm-Level Brand Valuation"
Madiha Ferjani
Sharan Jagpal

Journal of Marketing Research, 2009

Type: Journal article

"How Incumbent Firms Foster Consumer Expectations, Delay Launch but Still Win the Markets for Next Generation Products"
Sumitro Banerjee

Quantitative Marketing and Economics, 2009

Type: Journal article