Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Conflict resolution in the scheduling of television commercials"
Daya Gaur
Ramesh Krishnamurti

Operations Research, 2009

Type: Journal article

"Effectiveness of Corporate Well-Being Programs"
Punam Keller
Katherine Milligan

Journal of Macromarketing, 2009

Type: Journal article

"Achieving Marketing Nirvana"

The Advertiser (an ANA publication), 2009

Type: Journal article

"Indulgence as Self Reward for Prior Shopping Restraint"

Journal of Consumer Psychology, 2009

Type: Journal article

"Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?"
J. Josko Brakus
Lia Zarantonello

Journal of Marketing, 2009

Type: Journal article

"Engaging the Consumer: The Science and Art of the Value Creation Process"
Abigail Scholer

Journal of Consumer Psychology, 2009

Type: Journal article

"The Role of Hubs in the Adoption Processes"
Sangman Han
Jae Weon Hong

Journal of Marketing, 2009

Type: Journal article

"Zooming In: Self-Emergence of Movements in New Product Growth"
Oded Lowengart
Daniel Shapira

Marketing Science, 2009

Type: Journal article

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High"
Joseph Lajos
Zsolt Katona
Amitava Chattopadhyay

Journal of Consumer Research, 2009

Type: Journal article

"Content vs. Advertising: The Impact of Competition on Media Firm Strategy"
David Godes
Elie Ofek

Marketing Science, 2009

Type: Journal article