Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "The Silver Lining Effect: Formal Analysis and Experiments" |
Management Science, 2009 Type: Journal article |
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| "Assessing Long-Term Brand Potential" |
Journal of Brand Management, 2009 Type: Journal article |
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| "Competing Retailers and Inventory: An Empirical Investigation of U.S. Automobile Dealerships" |
Management Science, 2009 Type: Journal article |
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| "Conflict resolution in the scheduling of television commercials" |
Operations Research, 2009 Type: Journal article |
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| "Effectiveness of Corporate Well-Being Programs" |
Journal of Macromarketing, 2009 Type: Journal article |
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| "Achieving Marketing Nirvana" |
The Advertiser (an ANA publication), 2009 Type: Journal article |
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| "Indulgence as Self Reward for Prior Shopping Restraint" |
Journal of Consumer Psychology, 2009 Type: Journal article |
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| "Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?" |
Journal of Marketing, 2009 Type: Journal article |
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| "Engaging the Consumer: The Science and Art of the Value Creation Process" |
Journal of Consumer Psychology, 2009 Type: Journal article |
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| "The Role of Hubs in the Adoption Processes" |
Journal of Marketing, 2009 Type: Journal article |