Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"The Silver Lining Effect: Formal Analysis and Experiments"
Peter Jarnebrant

Management Science, 2009

Type: Journal article

"Assessing Long-Term Brand Potential"
Kevin Lane Keller

Journal of Brand Management, 2009

Type: Journal article

"Competing Retailers and Inventory: An Empirical Investigation of U.S. Automobile Dealerships"
Gérard P. Cachon

Management Science, 2009

Type: Journal article

"Conflict resolution in the scheduling of television commercials"
Daya Gaur
Ramesh Krishnamurti

Operations Research, 2009

Type: Journal article

"Effectiveness of Corporate Well-Being Programs"
Punam Keller
Katherine Milligan

Journal of Macromarketing, 2009

Type: Journal article

"Achieving Marketing Nirvana"

The Advertiser (an ANA publication), 2009

Type: Journal article

"Indulgence as Self Reward for Prior Shopping Restraint"

Journal of Consumer Psychology, 2009

Type: Journal article

"Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?"
J. Josko Brakus
Lia Zarantonello

Journal of Marketing, 2009

Type: Journal article

"Engaging the Consumer: The Science and Art of the Value Creation Process"
Abigail Scholer

Journal of Consumer Psychology, 2009

Type: Journal article

"The Role of Hubs in the Adoption Processes"
Sangman Han
Jae Weon Hong

Journal of Marketing, 2009

Type: Journal article