|
"Conflict resolution in the scheduling of television commercials"
|
Daya Gaur
Ramesh Krishnamurti
|
Operations Research,
2009
Type: Journal article
|
|
|
"Effectiveness of Corporate Well-Being Programs"
|
Punam Keller
Katherine Milligan
|
Journal of Macromarketing,
2009
Type: Journal article
|
|
|
"Achieving Marketing Nirvana"
|
|
The Advertiser (an ANA publication),
2009
Type: Journal article
|
|
|
"Indulgence as Self Reward for Prior Shopping Restraint"
|
|
Journal of Consumer Psychology,
2009
Type: Journal article
|
|
|
"Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?"
|
J. Josko Brakus
Lia Zarantonello
|
Journal of Marketing,
2009
Type: Journal article
|
|
|
"Engaging the Consumer: The Science and Art of the Value Creation Process"
|
Abigail Scholer
|
Journal of Consumer Psychology,
2009
Type: Journal article
|
|
|
"The Role of Hubs in the Adoption Processes"
|
Sangman Han
Jae Weon Hong
|
Journal of Marketing,
2009
Type: Journal article
|
|
|
"Zooming In: Self-Emergence of Movements in New Product Growth"
|
Oded Lowengart
Daniel Shapira
|
Marketing Science,
2009
Type: Journal article
|
|
|
"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High"
|
Joseph Lajos
Zsolt Katona
Amitava Chattopadhyay
|
Journal of Consumer Research,
2009
Type: Journal article
|
|
|
"Content vs. Advertising: The Impact of Competition on Media Firm Strategy"
|
David Godes
Elie Ofek
|
Marketing Science,
2009
Type: Journal article
|
|
