Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"Zooming In: Self-Emergence of Movements in New Product Growth"
Oded Lowengart
Daniel Shapira

Marketing Science, 2009

Type: Journal article

"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High"
Joseph Lajos
Zsolt Katona
Amitava Chattopadhyay

Journal of Consumer Research, 2009

Type: Journal article

"Content vs. Advertising: The Impact of Competition on Media Firm Strategy"
David Godes
Elie Ofek

Marketing Science, 2009

Type: Journal article

"Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus"

Organizational Behavior and Human Decision Processes, 2009

Type: Journal article

"Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially"
Dan Ariely
Anat Bracha

American Economic Review, 2009

Type: Journal article

"Efficient Take-Back Legislation"
Atalay Atasu
Luk N. Van Wassenhove

Production and Operations Management, 2009

Type: Journal article

"Explaining the Power-Law Degree Distribution in a Social Commerce Network"
Andrew T. Stephen

Social Networks, 2009

Type: Journal article

"Marketing and Innovation Management: An Integrated Perspective"
Elie Ofek

Foundations and Trends in Marketing, 2009

Type: Journal article

"Mindful Judgment and Decision Making"

Annual Review of Psychology, 2009

Type: Journal article

"Rethinking Regulatory Engagement Theory"

Journal of Consumer Psychology, 2009

Type: Journal article