|
"Zooming In: Self-Emergence of Movements in New Product Growth"
|
Oded Lowengart
Daniel Shapira
|
Marketing Science,
2009
Type: Journal article
|
|
|
"Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High"
|
Joseph Lajos
Zsolt Katona
Amitava Chattopadhyay
|
Journal of Consumer Research,
2009
Type: Journal article
|
|
|
"Content vs. Advertising: The Impact of Competition on Media Firm Strategy"
|
David Godes
Elie Ofek
|
Marketing Science,
2009
Type: Journal article
|
|
|
"Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus"
|
|
Organizational Behavior and Human Decision Processes,
2009
Type: Journal article
|
|
|
"Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially"
|
Dan Ariely
Anat Bracha
|
American Economic Review,
2009
Type: Journal article
|
|
|
"Efficient Take-Back Legislation"
|
Atalay Atasu
Luk N. Van Wassenhove
|
Production and Operations Management,
2009
Type: Journal article
|
|
|
"Explaining the Power-Law Degree Distribution in a Social Commerce Network"
|
Andrew T. Stephen
|
Social Networks,
2009
Type: Journal article
|
|
|
"Marketing and Innovation Management: An Integrated Perspective"
|
Elie Ofek
|
Foundations and Trends in Marketing,
2009
Type: Journal article
|
|
|
"Mindful Judgment and Decision Making"
|
|
Annual Review of Psychology,
2009
Type: Journal article
|
|
|
"Rethinking Regulatory Engagement Theory"
|
|
Journal of Consumer Psychology,
2009
Type: Journal article
|
|
