Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Marketing Metrics Use in a Transition Economy: The Case of Vietnam"
John Farley
Scott Hoenig
Hoang Nguyen

Journal of International Consumer Marketing, 2008

Type: Journal article

"Network Formation and the Structure of the Commercial World Wide Web"
Zsolt Katona

Marketing Science, 2008

Type: Journal article

"Remanufacturing as a Marketing Strategy"
Atalay Atasu
Luk N. Van Wassenhove

Management Science, 2008

Type: Journal article

"The Structure of Survey-Based Brand Metrics"
Kevin Lane Keller
John Farley

Journal of International Marketing, 2008

Type: Journal article

"The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science"
Rom Schrift

Journal of Consumer Psychology, 2008

Type: Journal article

"Using Text Mining to Analyze User Forums"
Ronen Feldman
Moshe Fresko
Lyle Ungar

Proceedings of the International Conference on Service Systems and Service Management, 2008

Type: Journal article

"Consumers' Price Sensitivities Across Complementary Categories"
Sri Devi Duvvuri
Sunil Gupta

Management Science, 2007

Type: Journal article

"A Model of Consumer Learning for Service Quality and Usage"
Raghuram Iyengar
Sunil Gupta

Journal of Marketing Research, 2007

Type: Journal article

"Extracting Product Comparisons from Discussion Boards"
Ronen Feldman
Moshe Fresko
Lyle Ungar

Proceedings of the 2007 IEEE International Conference on Data Mining, 2007

Type: Journal article

"Taste versus the Market: An Extension of Research on the Consumption of Popular Culture"

Journal of Consumer Research, 2007

Type: Journal article