Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "Marketing Metrics Use in a Transition Economy: The Case of Vietnam" |
Journal of International Consumer Marketing, 2008 Type: Journal article |
||
| "Network Formation and the Structure of the Commercial World Wide Web" |
Marketing Science, 2008 Type: Journal article |
||
| "Remanufacturing as a Marketing Strategy" |
Management Science, 2008 Type: Journal article |
||
| "The Structure of Survey-Based Brand Metrics" |
Journal of International Marketing, 2008 Type: Journal article |
||
| "The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science" |
Journal of Consumer Psychology, 2008 Type: Journal article |
||
| "Using Text Mining to Analyze User Forums" |
Proceedings of the International Conference on Service Systems and Service Management, 2008 Type: Journal article |
||
| "Consumers' Price Sensitivities Across Complementary Categories" |
Management Science, 2007 Type: Journal article |
||
| "A Model of Consumer Learning for Service Quality and Usage" |
Journal of Marketing Research, 2007 Type: Journal article |
||
| "Extracting Product Comparisons from Discussion Boards" |
Proceedings of the 2007 IEEE International Conference on Data Mining, 2007 Type: Journal article |
||
| "Taste versus the Market: An Extension of Research on the Consumption of Popular Culture" |
Journal of Consumer Research, 2007 Type: Journal article |