Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Spontaneous Visualization and Concept Evaluation"
Jennifer Stuart
Anil Thozhur

Journal of the Academy of Marketing Science, 2007

Type: Journal article

"The NPV of Bad News"
Barak Libai
Sarit Moldovan
Eitan Muller

International Journal of Research in Marketing, 2007

Type: Journal article

"Adaptive Idea Screening Using Consumers"

Marketing Science, 2007

Type: Journal article

"Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account"
Kerry Milch
Hannah Chang
Jeff Brodscholl
Daniel Goldstein

Psychological Science, 2007

Type: Journal article

"Choice Goal Attainment and Decision and Consumption Satisfaction"
Andreas Herrmann
Mark Heitmann

Journal of Marketing Research, 2007

Type: Journal article

"Representation and Inference of Lexicographic Preference Models and Their Variants"

Marketing Science, 2007

Type: Journal article

"Tempted or Not: The effect of Recent Purchase History on Responses to Affective Advertising"
Anirban Mukhopadhyay

Journal of Consumer Research, 2007

Type: Journal article

"A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation"

Marketing Science, 2007

Type: Journal article

"Aspects of Endowment: A Query Theory of Loss Aversion"
G. Haeuble
Anat Keinan

Journal of Experimental Psychology-Learning Memory and Cognition, 2007

Type: Journal article

"Automatic emotion regulation during an anger provocation"
Iris Mauss
James Gross

Journal of Experimental Social Psychology, 2007

Type: Journal article