Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"A Model of Consumer Learning for Service Quality and Usage"
Raghuram Iyengar
Sunil Gupta

Journal of Marketing Research, 2007

Type: Journal article

"Extracting Product Comparisons from Discussion Boards"
Ronen Feldman
Moshe Fresko
Lyle Ungar

Proceedings of the 2007 IEEE International Conference on Data Mining, 2007

Type: Journal article

"Taste versus the Market: An Extension of Research on the Consumption of Popular Culture"

Journal of Consumer Research, 2007

Type: Journal article

"Spontaneous Visualization and Concept Evaluation"
Jennifer Stuart
Anil Thozhur

Journal of the Academy of Marketing Science, 2007

Type: Journal article

"The NPV of Bad News"
Barak Libai
Sarit Moldovan
Eitan Muller

International Journal of Research in Marketing, 2007

Type: Journal article

"Adaptive Idea Screening Using Consumers"

Marketing Science, 2007

Type: Journal article

"Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account"
Kerry Milch
Hannah Chang
Jeff Brodscholl
Daniel Goldstein

Psychological Science, 2007

Type: Journal article

"Choice Goal Attainment and Decision and Consumption Satisfaction"
Andreas Herrmann
Mark Heitmann

Journal of Marketing Research, 2007

Type: Journal article

"Representation and Inference of Lexicographic Preference Models and Their Variants"

Marketing Science, 2007

Type: Journal article

"Tempted or Not: The effect of Recent Purchase History on Responses to Affective Advertising"
Anirban Mukhopadhyay

Journal of Consumer Research, 2007

Type: Journal article