Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment"
Anne Roggeveen

Journal of Consumer Psychology, 2007

Type: Journal article

"Competitive Pricing of Information: A Longitudinal Experiment"
Markus Christen

Journal of Marketing Research, 2007

Type: Journal article

"Conflict and Confluence in Advertising Meetings"

Human Organization, 2007

Type: Journal article

"Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence"

Review of General Psychology, 2007

Type: Journal article

"Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited"
Peter Fader
Bruce G. S. Hardie

Journal of Interactive Marketing, 2007

Type: Journal article

"Individual differences in cognitive reappraisal: Experiential and physiological responses to an anger provocation"
Iris Mauss
Jennifer Cheng
James Gross

International Journal of Psychophysiology, 2007

Type: Journal article

"News Consumption and Media Bias"
Yi Xiang

Marketing Science, 2007

Type: Journal article

"On Managerially Efficient Experimental Designs"
John Hauser

Marketing Science, 2007

Type: Journal article

"Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application"
John Hauser
Rosanna Garcia

Marketing Science, 2007

Type: Journal article

"Representation and Inference of Lexicographic Preference Models and Their Variants"

Marketing Science, 2007

Type: Journal article