Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"When Giving Some Away Makes Sense to Jump-Start the Diffusion Process"
Mercedes Esteban-Bravo

Marketing Letters, 2006

Type: Journal article

"Brands and Branding: Research Findings and Future Priorities"
Kevin Lane Keller

Marketing Science, 2006

Type: Journal article

"Determinants of Justification and Self-Control"
Yuhuang Zheng

Journal of Experimental Psychology: General, 2006

Type: Journal article

"From Customer Lifetime Value to Shareholder Value"
Paul Berger
Naras Edchambadi
Morris George
Ross Rizley
Rajkumar Vankatesan

Journal of Service Research, 2006

Type: Journal article

"Some Empirical Regularities in Market Shares"
Raaj Sah

Management Science, 2006

Type: Journal article

"On Decision Making Without Likelihood Judgment"
Yuval Rottenstreich

Organizational Behavior and Human Decision Processes, 2006

Type: Journal article

"Repenting Hyperopia: An Analysis of Self-Control Regrets"
Anat Keinan

Journal of Consumer Research, 2006

Type: Journal article

"Let's get personal: An international examination of the influence of communication, culture and social distance on other regarding preferences"
Nancy Buchan
Rachel Croson

Journal of Economics and Behavior in Organizations, 2006

Type: Journal article

"MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion"
D. Maheswaran
Laura Peracchio

Journal of Consumer Research, 2006

Type: Journal article

"How Event Sponsors Are Really Identified: A (Baseball) Field Analysis"
Kirk Wakefield

Journal of Advertising Research, 2006

Type: Journal article