"How Event Sponsors Are Really Identified: A (Baseball) Field Analysis"
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Kirk Wakefield
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Journal of Advertising Research,
2006
Type: Journal article
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"It's New But Is It Good? New Product Development and Macromarketing "
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Journal of Macromarketing,
2006
Type: Journal article
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"Do You Know Me? Consumer Calibration of Friends' Knowledge"
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Andrew Gershoff
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Journal of Consumer Research,
2006
Type: Journal article
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"Informational Properties of Anxiety and Sadness, and Displaced Coping"
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Rajagopal Raghunathan
Kim Corfman
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Journal of Consumer Research,
2006
Type: Journal article
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"Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach"
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Mohamed Lachaab
Abdelwahed Trabelsi
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Quantitative Marketing and Economics,
2006
Type: Journal article
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"The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention"
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Oleg Urminsky
Yuhuang Zheng
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Journal of Marketing Research,
2006
Type: Journal article
|
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"Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments"
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Steve Bellman
Gerald Lohse
Naomi Mandel
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Journal of Interactive Marketing,
2006
Type: Journal article
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"Doing Better But Feeling Worse: Looking for the 'Best' Job Undermines Satisfaction"
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Rachael E. Wells
Barry Schwartz
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Psychological Science,
2006
Type: Journal article
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"Idea Generation, Creativity, and Incentives"
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Marketing Science,
2006
Type: Journal article
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"MCT: A Multibrand Concept Testing Methodology for New Product Strategy"
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Sharan Jagpal
Jamil Maqbul
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Journal of Product Innovation Management,
2006
Type: Journal article
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