|
"How Event Sponsors Are Really Identified: A (Baseball) Field Analysis"
|
Kirk Wakefield
|
Journal of Advertising Research,
2006
Type: Journal article
|
|
|
"It's New But Is It Good? New Product Development and Macromarketing "
|
|
Journal of Macromarketing,
2006
Type: Journal article
|
|
|
"Do You Know Me? Consumer Calibration of Friends' Knowledge"
|
Andrew Gershoff
|
Journal of Consumer Research,
2006
Type: Journal article
|
|
|
"Informational Properties of Anxiety and Sadness, and Displaced Coping"
|
Rajagopal Raghunathan
Kim Corfman
|
Journal of Consumer Research,
2006
Type: Journal article
|
|
|
"Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach"
|
Mohamed Lachaab
Abdelwahed Trabelsi
|
Quantitative Marketing and Economics,
2006
Type: Journal article
|
|
|
"The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention"
|
Oleg Urminsky
Yuhuang Zheng
|
Journal of Marketing Research,
2006
Type: Journal article
|
|
|
"Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments"
|
Steve Bellman
Gerald Lohse
Naomi Mandel
|
Journal of Interactive Marketing,
2006
Type: Journal article
|
|
|
"Doing Better But Feeling Worse: Looking for the 'Best' Job Undermines Satisfaction"
|
Rachael E. Wells
Barry Schwartz
|
Psychological Science,
2006
Type: Journal article
|
|
|
"Idea Generation, Creativity, and Incentives"
|
|
Marketing Science,
2006
Type: Journal article
|
|
|
"MCT: A Multibrand Concept Testing Methodology for New Product Strategy"
|
Sharan Jagpal
Jamil Maqbul
|
Journal of Product Innovation Management,
2006
Type: Journal article
|
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