Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"It's New But Is It Good? New Product Development and Macromarketing "

Journal of Macromarketing, 2006

Type: Journal article

"Do You Know Me? Consumer Calibration of Friends' Knowledge"
Andrew Gershoff

Journal of Consumer Research, 2006

Type: Journal article

"Informational Properties of Anxiety and Sadness, and Displaced Coping"
Rajagopal Raghunathan
Kim Corfman

Journal of Consumer Research, 2006

Type: Journal article

"Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach"
Mohamed Lachaab
Abdelwahed Trabelsi

Quantitative Marketing and Economics, 2006

Type: Journal article

"The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention"
Oleg Urminsky
Yuhuang Zheng

Journal of Marketing Research, 2006

Type: Journal article

"Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments"
Steve Bellman
Gerald Lohse
Naomi Mandel

Journal of Interactive Marketing, 2006

Type: Journal article

"Doing Better But Feeling Worse: Looking for the 'Best' Job Undermines Satisfaction"
Rachael E. Wells
Barry Schwartz

Psychological Science, 2006

Type: Journal article

"Idea Generation, Creativity, and Incentives"

Marketing Science, 2006

Type: Journal article

"MCT: A Multibrand Concept Testing Methodology for New Product Strategy"
Sharan Jagpal
Jamil Maqbul

Journal of Product Innovation Management, 2006

Type: Journal article

"Semi-parametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis"
Raghuram Iyengar

Psychometrika, 2006

Type: Journal article