Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Setting Quality Expectations When Entering a Market: What Should the Promise Be?"
Praveen Kopalle

Marketing Science, 2006

Type: Journal article

"Subset-Conjunctive Rules for Breast Cancer Diagnosis"
Ramesh Krishnamurti

Discrete Applied Mathematics, 2006

Type: Journal article

"The Impact of CLV on Firm Valuation"
Sunil Gupta

Journal of Relationship Marketing, 2006

Type: Journal article

"Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers"

Journal of Marketing Research, 2005

Type: Journal article

"Two Roads to Updating Brand Personality Inferences: Trait Versus Evaluative Inferencing"
Jaideep Sengupta
Madiha Ferjani

Journal of Marketing Research, 2005

Type: Journal article

"Branding: Get Your Basics Right"

Oman Economic Review, 2005

Type: Journal article

"A Renormalization Group Theory of Cultural Evolution"
Gabor Fath

Physica A, 2005

Type: Journal article

"Promotion Reactance: The Role of Effort-Reward Congruity"

Journal of Consumer Research, 2005

Type: Journal article

"Where There Is a Will, Is There a Way? The Effects of Consumers' Lay Theories of Self-Control on Setting and Keeping Resolutions"
Mukhopadhyay Anirban

Journal of Consumer Research, 2005

Type: Journal article

"Building the Brand Scorecard"

The Advertiser, 2005

Type: Journal article