Research Abstracts and Citations Search Results | Columbia Business School Research Archive

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850 results returned.

Title	Author(s)	Publication Information
"Setting Quality Expectations When Entering a Market: What Should the Promise Be?"	Donald Lehmann Praveen Kopalle	Marketing Science, 2006 Type: Journal article
"Subset-Conjunctive Rules for Breast Cancer Diagnosis"	Rajeev Kohli Ramesh Krishnamurti Kamel Jedidi	Discrete Applied Mathematics, 2006 Type: Journal article
"The Impact of CLV on Firm Valuation"	Donald Lehmann Sunil Gupta	Journal of Relationship Marketing, 2006 Type: Journal article
"Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers"	Rajeev Kohli	Journal of Marketing Research, 2005 Type: Journal article
"Two Roads to Updating Brand Personality Inferences: Trait Versus Evaluative Inferencing"	Gita Johar Jaideep Sengupta Madiha Ferjani	Journal of Marketing Research, 2005 Type: Journal article
"Branding: Get Your Basics Right"	Don Sexton	Oman Economic Review, 2005 Type: Journal article
"A Renormalization Group Theory of Cultural Evolution"	Miklos Sarvary Gabor Fath	Physica A, 2005 Type: Journal article
"Promotion Reactance: The Role of Effort-Reward Congruity"	Ran Kivetz	Journal of Consumer Research, 2005 Type: Journal article
"Where There Is a Will, Is There a Way? The Effects of Consumers' Lay Theories of Self-Control on Setting and Keeping Resolutions"	Mukhopadhyay Anirban Gita Johar	Journal of Consumer Research, 2005 Type: Journal article
"Building the Brand Scorecard"	Don Sexton	The Advertiser, 2005 Type: Journal article