|
"Semi-parametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis"
|
Raghuram Iyengar
|
Psychometrika,
2006
Type: Journal article
|
|
|
"Setting Quality Expectations When Entering a Market: What Should the Promise Be?"
|
Praveen Kopalle
|
Marketing Science,
2006
Type: Journal article
|
|
|
"Subset-Conjunctive Rules for Breast Cancer Diagnosis"
|
Ramesh Krishnamurti
|
Discrete Applied Mathematics,
2006
Type: Journal article
|
|
|
"The Impact of CLV on Firm Valuation"
|
Sunil Gupta
|
Journal of Relationship Marketing,
2006
Type: Journal article
|
|
|
"Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers"
|
|
Journal of Marketing Research,
2005
Type: Journal article
|
|
|
"Two Roads to Updating Brand Personality Inferences: Trait Versus Evaluative Inferencing"
|
Jaideep Sengupta
Madiha Ferjani
|
Journal of Marketing Research,
2005
Type: Journal article
|
|
|
"Branding: Get Your Basics Right"
|
|
Oman Economic Review,
2005
Type: Journal article
|
|
|
"A Renormalization Group Theory of Cultural Evolution"
|
Gabor Fath
|
Physica A,
2005
Type: Journal article
|
|
|
"Promotion Reactance: The Role of Effort-Reward Congruity"
|
|
Journal of Consumer Research,
2005
Type: Journal article
|
|
|
"Where There Is a Will, Is There a Way? The Effects of Consumers' Lay Theories of Self-Control on Setting and Keeping Resolutions"
|
Mukhopadhyay Anirban
|
Journal of Consumer Research,
2005
Type: Journal article
|
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