|
"Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects"
|
V. Srinivasan
|
Journal of Marketing Research,
2004
Type: Journal article
|
|
|
"Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions"
|
Sarit Moldovan
|
Technological Forecasting and Social Change,
2004
Type: Journal article
|
|
|
"Promotion and Prevention Across Mental Accounts: How Financial Products Dictate Consumers' Investment Goals"
|
Rongrong Zhou
|
Journal of Consumer Research,
2004
Type: Journal article
|
|
|
"Ideals and Oughts and the Reliance on Affect Versus Substance in Persuasion"
|
Tamar Avnet
|
Journal of Consumer Research,
2004
Type: Journal article
|
|
|
"On the Depth and Dynamics of Online Search Behavior"
|
Wendy Moe
Peter Fader
Steve Bellman
Gerald Lohse
|
Management Science,
2004
Type: Journal article
|
|
|
"Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range"
|
Anne Roggeveen
|
Journal of Marketing Research,
2004
Type: Journal article
|
|
|
"Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis"
|
John Hauser
Duncan Simester
|
Journal of Marketing Research,
2004
Type: Journal article
|
|
|
"Valuing Customers"
|
Sunil Gupta
Jennifer Stuart
|
Journal of Marketing Research,
2004
Type: Journal article
|
|
|
"Network Competition with Heterogeneous Customers and Calling Patterns"
|
|
Information Economics and Policy,
2004
Type: Journal article
|
|
|
"Activating Sound and Meaning in Brand Name Evaluations: The Role of Language Proficiency in Bilinguals' Differential Processing"
|
Shi Zhang
|
Journal of Consumer Research,
2004
Type: Journal article
|
|
