Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions"
Sarit Moldovan

Technological Forecasting and Social Change, 2004

Type: Journal article

"Promotion and Prevention Across Mental Accounts: How Financial Products Dictate Consumers' Investment Goals"
Rongrong Zhou

Journal of Consumer Research, 2004

Type: Journal article

"Ideals and Oughts and the Reliance on Affect Versus Substance in Persuasion"
Tamar Avnet

Journal of Consumer Research, 2004

Type: Journal article

"On the Depth and Dynamics of Online Search Behavior"
Wendy Moe
Peter Fader
Steve Bellman
Gerald Lohse

Management Science, 2004

Type: Journal article

"Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range"
Anne Roggeveen

Journal of Marketing Research, 2004

Type: Journal article

"Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis"
John Hauser
Duncan Simester

Journal of Marketing Research, 2004

Type: Journal article

"Valuing Customers"
Sunil Gupta
Jennifer Stuart

Journal of Marketing Research, 2004

Type: Journal article

"Network Competition with Heterogeneous Customers and Calling Patterns"

Information Economics and Policy, 2004

Type: Journal article

"Activating Sound and Meaning in Brand Name Evaluations: The Role of Language Proficiency in Bilinguals' Differential Processing"
Shi Zhang

Journal of Consumer Research, 2004

Type: Journal article

"Defaults and Donation Decisions"

Transplantation, 2004

Type: Journal article