Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects"
V. Srinivasan

Journal of Marketing Research, 2004

Type: Journal article

"Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions"
Sarit Moldovan

Technological Forecasting and Social Change, 2004

Type: Journal article

"Promotion and Prevention Across Mental Accounts: How Financial Products Dictate Consumers' Investment Goals"
Rongrong Zhou

Journal of Consumer Research, 2004

Type: Journal article

"Ideals and Oughts and the Reliance on Affect Versus Substance in Persuasion"
Tamar Avnet

Journal of Consumer Research, 2004

Type: Journal article

"On the Depth and Dynamics of Online Search Behavior"
Wendy Moe
Peter Fader
Steve Bellman
Gerald Lohse

Management Science, 2004

Type: Journal article

"Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range"
Anne Roggeveen

Journal of Marketing Research, 2004

Type: Journal article

"Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis"
John Hauser
Duncan Simester

Journal of Marketing Research, 2004

Type: Journal article

"Valuing Customers"
Sunil Gupta
Jennifer Stuart

Journal of Marketing Research, 2004

Type: Journal article

"Network Competition with Heterogeneous Customers and Calling Patterns"

Information Economics and Policy, 2004

Type: Journal article

"Activating Sound and Meaning in Brand Name Evaluations: The Role of Language Proficiency in Bilinguals' Differential Processing"
Shi Zhang

Journal of Consumer Research, 2004

Type: Journal article