Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"What's So Good About Problem-Based Learning?"
Deanna Kuhn

Cognition and Instruction, 2004

Type: Journal article

"When Do Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan and the United States"
Nancy Buchan
Rachel Croson

Journal of Consumer Research, 2004

Type: Journal article

"Leveraging Information Across Categories"
Raghuram Iyengar

Quantitative Marketing and Economics, 2003

Type: Journal article

"The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs"
Itamar Simonson

Journal of Marketing Research, 2003

Type: Journal article

"Revenue Premium as an Outcome Measure of Brand Equity"
Kusum Ailawadi
Scott Neslin

Journal of Marketing, 2003

Type: Journal article

"E-Customization"
Carl Mela

Journal of Marketing Research, 2003

Type: Journal article

"Finding the Sweet Spot of Innovation"
Roni Horowitz
Amnon Levav
David Mazursky

Harvard Business Review, 2003

Type: Journal article

"Adoption Dynamics in Buyer-Side Exchanges"
Gabor Fath

Quantitative Marketing and Economics, 2003

Type: Journal article

"Building strong brands in Asia: Selecting the visual components of image to maximize brand strength"
P. Henderson
J. Cote
S. Leong

International Journal of Research in Marketing, 2003

Type: Journal article

"Cognitive Lock-In and the Power Law of Practice"
Steve Bellman
Gerald Lohse

Journal of Marketing, 2003

Type: Journal article