Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "When Do Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan and the United States" |
Journal of Consumer Research, 2004 Type: Journal article |
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| "Leveraging Information Across Categories" |
Quantitative Marketing and Economics, 2003 Type: Journal article |
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| "The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs" |
Journal of Marketing Research, 2003 Type: Journal article |
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| "Revenue Premium as an Outcome Measure of Brand Equity" |
Journal of Marketing, 2003 Type: Journal article |
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| "E-Customization" |
Journal of Marketing Research, 2003 Type: Journal article |
||
| "Finding the Sweet Spot of Innovation" |
Harvard Business Review, 2003 Type: Journal article |
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| "Adoption Dynamics in Buyer-Side Exchanges" |
Quantitative Marketing and Economics, 2003 Type: Journal article |
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| "Building strong brands in Asia: Selecting the visual components of image to maximize brand strength" |
International Journal of Research in Marketing, 2003 Type: Journal article |
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| "Cognitive Lock-In and the Power Law of Practice" |
Journal of Marketing, 2003 Type: Journal article |
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| "Customers as Assets" |
Journal of Interactive Marketing, 2003 Type: Journal article |