Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"When Do Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan and the United States"
Nancy Buchan
Rachel Croson

Journal of Consumer Research, 2004

Type: Journal article

"Leveraging Information Across Categories"
Raghuram Iyengar

Quantitative Marketing and Economics, 2003

Type: Journal article

"The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs"
Itamar Simonson

Journal of Marketing Research, 2003

Type: Journal article

"Revenue Premium as an Outcome Measure of Brand Equity"
Kusum Ailawadi
Scott Neslin

Journal of Marketing, 2003

Type: Journal article

"E-Customization"
Carl Mela

Journal of Marketing Research, 2003

Type: Journal article

"Finding the Sweet Spot of Innovation"
Roni Horowitz
Amnon Levav
David Mazursky

Harvard Business Review, 2003

Type: Journal article

"Adoption Dynamics in Buyer-Side Exchanges"
Gabor Fath

Quantitative Marketing and Economics, 2003

Type: Journal article

"Building strong brands in Asia: Selecting the visual components of image to maximize brand strength"
P. Henderson
J. Cote
S. Leong

International Journal of Research in Marketing, 2003

Type: Journal article

"Cognitive Lock-In and the Power Law of Practice"
Steve Bellman
Gerald Lohse

Journal of Marketing, 2003

Type: Journal article

"Customers as Assets"
Sunil Gupta

Journal of Interactive Marketing, 2003

Type: Journal article