Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Do Defaults Save Lives?"
Daniel Goldstein

Science, 2003

Type: Journal article

"Fast Polyhedral Adaptive Conjoint Estimation"
Duncan Simester
John Hauser
Ely Dahan

Marketing Science, 2003

Type: Journal article

"Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility"
C. Moreau
Norbert Schwarz

Journal of Consumer Psychology, 2003

Type: Journal article

"Managing Strategic Customer Relationships as Assets: Developing Customer Relationship Capital"
Peter Mathias

Velocity, 2003

Type: Journal article

"Measuring Heterogenous Reservation Prices for Product Bundles"
Sharan Jagpal
Puneet Manchanda

Marketing Science, 2003

Type: Journal article

"Multigeneration Innovation Diffusion: The Impact of Intergeneration Time"
Jae H. Pae

Journal of the Academy of Marketing Science, 2003

Type: Journal article

"R&D, Marketing, and the Success of Next-Generation Products"
Elie Ofek

Marketing Science, 2003

Type: Journal article

"The Effects of Effort and Intrinsic Motivation on Risky Choice"

Marketing Science, 2003

Type: Journal article

"Augmenting Conjoint Analysis to Estimate Consumer Reservation Price"
Z. Zhang

Management Science, 2002

Type: Journal article

"Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence"
Itamar Simonson

Journal of Consumer Research, 2002

Type: Journal article