Research Abstracts and Citations Search Results | Columbia Business School Research Archive

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846 results returned.

Title	Author(s)	Publication Information
"Customers as Assets"	Sunil Gupta Donald Lehmann	Journal of Interactive Marketing, 2003 Type: Journal article
"Do Defaults Save Lives?"	Eric Johnson Daniel Goldstein	Science, 2003 Type: Journal article
"Fast Polyhedral Adaptive Conjoint Estimation"	Olivier Toubia Duncan Simester John Hauser Ely Dahan	Marketing Science, 2003 Type: Journal article
"Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility"	Gita Johar C. Moreau Norbert Schwarz	Journal of Consumer Psychology, 2003 Type: Journal article
"Managing Strategic Customer Relationships as Assets: Developing Customer Relationship Capital"	Peter Mathias Noel Capon	Velocity, 2003 Type: Journal article
"Measuring Heterogenous Reservation Prices for Product Bundles"	Kamel Jedidi Sharan Jagpal Puneet Manchanda	Marketing Science, 2003 Type: Journal article
"Multigeneration Innovation Diffusion: The Impact of Intergeneration Time"	Jae H. Pae Donald Lehmann	Journal of the Academy of Marketing Science, 2003 Type: Journal article
"R&D, Marketing, and the Success of Next-Generation Products"	Elie Ofek Miklos Sarvary	Marketing Science, 2003 Type: Journal article
"The Effects of Effort and Intrinsic Motivation on Risky Choice"	Ran Kivetz	Marketing Science, 2003 Type: Journal article
"Augmenting Conjoint Analysis to Estimate Consumer Reservation Price"	Kamel Jedidi Z. Zhang	Management Science, 2002 Type: Journal article