Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Taking Stock of Stockbrokers: Exploring Momentum Versus Contrarian Investor Strategies and Profiles"
Maureen Morrin
Jacob Jacoby
Xin He
Alfred Kuss
David Mazursky

Journal of Consumer Research, 2002

Type: Journal article

"Choice and the Internet: From Clickstream to Research Stream"
Randolph Bucklin
James Lattin
Eloise Coupey
John Little
Carl Mela
Alan Montgomery
Joel Steckel
David Bell

Marketing Letters, 2002

Type: Journal article

"Linking Customer Assets to Financial Performance"
John Hogan
Maria Merino
Rajendra Srivastava
Jacquelyn Thomas
Peter Verhoef

Journal of Service Research, 2002

Type: Journal article

"The Effects of Dissimulation on the Accessibility and Predictive Power of Weakly-Held Attitudes"
Jaideep Sengupta

Social Cognition, 2002

Type: Journal article

"Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives"
Jaideep Sengupta

Journal of Consumer Research, 2002

Type: Journal article

"Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards"
Itamar Simonson

Journal of Marketing Research, 2002

Type: Journal article

"Riding the Saddle: How Cross-Market Communications Creates a Major Slump in Sales"
Barak Libai
Eitan Muller

Journal of Marketing, 2002

Type: Journal article

"Heterogeneous Factor Analysis Models: A Bayesian Approach"
Laurette Dube

Psychometrika, 2002

Type: Journal article

"Search and Alignment in Judgment Revision: Implications for Brand Positioning"
A. Muthukirishnan

Journal of Marketing Research, 2002

Type: Journal article

"A Meta-analysis of the Impact of Price Presentation on Perceived Savings"
Aradhna Krishna
Richard Briesch
Hong Yuan

Journal of Retailing, 2002

Type: Journal article