Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism"
Praveen Kopalle

Journal of Marketing Research, 2001

Type: Journal article

"Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth"
Barak Libai
Eitan Muller

Marketing Letters, 2001

Type: Journal article

"Brand Custodianship: A New Primer for Senior Managers"
Pierre Berthon
Leyland Pitt

European Management Journal, 2001

Type: Journal article

"The Impact of Altruism and Envy of Competitive Behavior and Satisfaction"

International Journal of Research in Marketing, 2001

Type: Journal article

"Does Greater Amount of Information Always Bolster Attitudinal Resistance?"
A. Muthukirishnan
Anat Keinan

Marketing Letters, 2001

Type: Journal article

"The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty"
Arjun Chaudhuri

Journal of Marketing, 2001

Type: Journal article

"Beyond the Obvious: Chronic Imagery Vividness and Decision Making"
Tom Meyvis
Rongrong Zhou

Organizational Behavior and Human Decision Processes, 2001

Type: Journal article

"What Is It? Categorization Flexibility and Consumers' Responses to Really New Products"
C. Moreau
Arthur Markman

Journal of Consumer Research, 2001

Type: Journal article

"Contingent Effects of Anxiety on Message Elaboration and Persuasion"
Jaideep Sengupta

Personality and Social Psychology Bulletin, 2001

Type: Journal article

"Entrenched Knowledge Structures and Consumer Response to New Products"
C. Moreau
Arthur Markman

Journal of Marketing Research, 2001

Type: Journal article