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"Creating Local Brands in Multilingual International Markets"
|
Shi Zhang
|
Journal of Marketing Research,
2001
Type: Journal article
|
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"Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism"
|
Praveen Kopalle
|
Journal of Marketing Research,
2001
Type: Journal article
|
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"Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth"
|
Barak Libai
Eitan Muller
|
Marketing Letters,
2001
Type: Journal article
|
|
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"Brand Custodianship: A New Primer for Senior Managers"
|
Pierre Berthon
Leyland Pitt
|
European Management Journal,
2001
Type: Journal article
|
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|
"The Impact of Altruism and Envy of Competitive Behavior and Satisfaction"
|
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International Journal of Research in Marketing,
2001
Type: Journal article
|
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"Does Greater Amount of Information Always Bolster Attitudinal Resistance?"
|
A. Muthukirishnan
Anat Keinan
|
Marketing Letters,
2001
Type: Journal article
|
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"The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty"
|
Arjun Chaudhuri
|
Journal of Marketing,
2001
Type: Journal article
|
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"Beyond the Obvious: Chronic Imagery Vividness and Decision Making"
|
Tom Meyvis
Rongrong Zhou
|
Organizational Behavior and Human Decision Processes,
2001
Type: Journal article
|
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|
"What Is It? Categorization Flexibility and Consumers' Responses to Really New Products"
|
C. Moreau
Arthur Markman
|
Journal of Consumer Research,
2001
Type: Journal article
|
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"Contingent Effects of Anxiety on Message Elaboration and Persuasion"
|
Jaideep Sengupta
|
Personality and Social Psychology Bulletin,
2001
Type: Journal article
|
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