Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Market Prominence Biases in Sponsor Identification: Processes and Consequentiality"

Psychology and Marketing, 2001

Type: Journal article

"Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy"
Kusum Ailawadi
Scott Neslin

Journal of Marketing, 2001

Type: Journal article

"The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success"
David Mazursky

Management Science, 2001

Type: Journal article

"The Impact of Research Design on Consumer Price-Recall Accuracy: An Integrative Review"

Journal of the Academy of Marketing Science, 2001

Type: Journal article

"The Promotion Paradox: Organizational Mortality and Employee Promotion Chances in Silicon Valley Law Firms, 1946–1996"

American Journal of Sociology, 2001

Type: Journal article

"An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population"
Wayne DeSarbo
Indrajit Sinha

Strategic Management Journal, 2001

Type: Journal article

"Consumer Price Sensitivity and Price Thresholds"
Sunil Gupta
Sangman Han

Journal of Retailing, 2001

Type: Journal article

"Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China"
J. Aaker

Journal of Cross-Cultural Psychology, 2001

Type: Journal article

"Customer Value Analysis in a Heterogeneous Market"
Wayne DeSarbo
Indrajit Sinha

Strategic Management Journal, 2001

Type: Journal article

"Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management"
Elie Ofek

Management Science, 2001

Type: Journal article