Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"Entrenched Knowledge Structures and Consumer Response to New Products"
C. Moreau
Arthur Markman

Journal of Marketing Research, 2001

Type: Journal article

"Market Prominence Biases in Sponsor Identification: Processes and Consequentiality"

Psychology and Marketing, 2001

Type: Journal article

"Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy"
Kusum Ailawadi
Scott Neslin

Journal of Marketing, 2001

Type: Journal article

"The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success"
David Mazursky

Management Science, 2001

Type: Journal article

"The Impact of Research Design on Consumer Price-Recall Accuracy: An Integrative Review"

Journal of the Academy of Marketing Science, 2001

Type: Journal article

"An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population"
Wayne DeSarbo
Indrajit Sinha

Strategic Management Journal, 2001

Type: Journal article

"Consumer Price Sensitivity and Price Thresholds"
Sunil Gupta
Sangman Han

Journal of Retailing, 2001

Type: Journal article

"Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China"
J. Aaker

Journal of Cross-Cultural Psychology, 2001

Type: Journal article

"Customer Value Analysis in a Heterogeneous Market"
Wayne DeSarbo
Indrajit Sinha

Strategic Management Journal, 2001

Type: Journal article

"Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management"
Elie Ofek

Management Science, 2001

Type: Journal article