|
"Entrenched Knowledge Structures and Consumer Response to New Products"
|
C. Moreau
Arthur Markman
|
Journal of Marketing Research,
2001
Type: Journal article
|
|
|
"Market Prominence Biases in Sponsor Identification: Processes and Consequentiality"
|
|
Psychology and Marketing,
2001
Type: Journal article
|
|
|
"Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy"
|
Kusum Ailawadi
Scott Neslin
|
Journal of Marketing,
2001
Type: Journal article
|
|
|
"The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success"
|
David Mazursky
|
Management Science,
2001
Type: Journal article
|
|
|
"The Impact of Research Design on Consumer Price-Recall Accuracy: An Integrative Review"
|
|
Journal of the Academy of Marketing Science,
2001
Type: Journal article
|
|
|
"An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population"
|
Wayne DeSarbo
Indrajit Sinha
|
Strategic Management Journal,
2001
Type: Journal article
|
|
|
"Consumer Price Sensitivity and Price Thresholds"
|
Sunil Gupta
Sangman Han
|
Journal of Retailing,
2001
Type: Journal article
|
|
|
"Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China"
|
J. Aaker
|
Journal of Cross-Cultural Psychology,
2001
Type: Journal article
|
|
|
"Customer Value Analysis in a Heterogeneous Market"
|
Wayne DeSarbo
Indrajit Sinha
|
Strategic Management Journal,
2001
Type: Journal article
|
|
|
"Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management"
|
Elie Ofek
|
Management Science,
2001
Type: Journal article
|
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