|
"Market Prominence Biases in Sponsor Identification: Processes and Consequentiality"
|
|
Psychology and Marketing,
2001
Type: Journal article
|
|
|
"Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy"
|
Kusum Ailawadi
Scott Neslin
|
Journal of Marketing,
2001
Type: Journal article
|
|
|
"The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success"
|
David Mazursky
|
Management Science,
2001
Type: Journal article
|
|
|
"The Impact of Research Design on Consumer Price-Recall Accuracy: An Integrative Review"
|
|
Journal of the Academy of Marketing Science,
2001
Type: Journal article
|
|
|
"The Promotion Paradox: Organizational Mortality and Employee Promotion Chances in Silicon Valley Law Firms, 1946–1996"
|
|
American Journal of Sociology,
2001
Type: Journal article
|
|
|
"An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population"
|
Wayne DeSarbo
Indrajit Sinha
|
Strategic Management Journal,
2001
Type: Journal article
|
|
|
"Consumer Price Sensitivity and Price Thresholds"
|
Sunil Gupta
Sangman Han
|
Journal of Retailing,
2001
Type: Journal article
|
|
|
"Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China"
|
J. Aaker
|
Journal of Cross-Cultural Psychology,
2001
Type: Journal article
|
|
|
"Customer Value Analysis in a Heterogeneous Market"
|
Wayne DeSarbo
Indrajit Sinha
|
Strategic Management Journal,
2001
Type: Journal article
|
|
|
"Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management"
|
Elie Ofek
|
Management Science,
2001
Type: Journal article
|
|
