Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Market Segmentation, Advanced Demand Information and Supply Chain Performance"

Manufacturing and Service Operations Management, 2001

Type: Journal article

"Other Multivariate Techniques: Meta-Analysis"

Journal of Consumer Psychology, 2001

Type: Journal article

"The Important Role of Meta-analysis in International Research in Marketing"
John Farley

International Marketing Review, 2001

Type: Journal article

"The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand"
V. Padmanabhan

Marketing Letters, 2001

Type: Journal article

"The Myth of Creative Advertising Design: Theory, Process, and Outcome"
Barbara Stern

Journal of Advertising, 2001

Type: Journal article

"To Opt-In or Opt-Out: That Depends on the Question"
Steve Bellman
Gerald Lohse

Communications of the ACM, 2001

Type: Journal article

"Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata"
Barak Libai
Eitan Muller

Academy of Marketing Science Review, 2001

Type: Journal article

"When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)"
Gerald Gorn
Leo Sin

Journal of Consumer Psychology, 2001

Type: Journal article

"The Effects of Incomplete Information on Consumer Choice"
Itamar Simonson

Journal of Marketing Research, 2000

Type: Journal article

"Internet Recommendation Systems"
Skander Essegaier

Journal of Marketing Research, 2000

Type: Journal article