|
"Market Segmentation, Advanced Demand Information and Supply Chain Performance"
|
|
Manufacturing and Service Operations Management,
2001
Type: Journal article
|
|
|
"Other Multivariate Techniques: Meta-Analysis"
|
|
Journal of Consumer Psychology,
2001
Type: Journal article
|
|
|
"The Important Role of Meta-analysis in International Research in Marketing"
|
John Farley
|
International Marketing Review,
2001
Type: Journal article
|
|
|
"The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand"
|
V. Padmanabhan
|
Marketing Letters,
2001
Type: Journal article
|
|
|
"The Myth of Creative Advertising Design: Theory, Process, and Outcome"
|
Barbara Stern
|
Journal of Advertising,
2001
Type: Journal article
|
|
|
"To Opt-In or Opt-Out: That Depends on the Question"
|
Steve Bellman
Gerald Lohse
|
Communications of the ACM,
2001
Type: Journal article
|
|
|
"Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata"
|
Barak Libai
Eitan Muller
|
Academy of Marketing Science Review,
2001
Type: Journal article
|
|
|
"When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)"
|
Gerald Gorn
Leo Sin
|
Journal of Consumer Psychology,
2001
Type: Journal article
|
|
|
"The Effects of Incomplete Information on Consumer Choice"
|
Itamar Simonson
|
Journal of Marketing Research,
2000
Type: Journal article
|
|
|
"Internet Recommendation Systems"
|
Skander Essegaier
|
Journal of Marketing Research,
2000
Type: Journal article
|
|
