|
"Creative Sparks"
|
David Mazursky
Sorin Solomon
|
Science,
1999
Type: Journal article
|
|
|
"Popular Appeal Versus Expert Judgments of Motion Pictures"
|
|
Journal of Consumer Research,
1999
Type: Journal article
|
|
|
"Advances in Research on Mental Accounting and Reason-Based Choice"
|
|
Marketing Letters,
1999
Type: Journal article
|
|
|
"Agents to the Rescue?"
|
P. West
Dan Ariely
Steve Bellman
Eric Bradlow
Joel Huber
B. Khan
John Little
David Schkade
|
Marketing Letters,
1999
Type: Journal article
|
|
|
"Relatedness, Prominence, and Constructive Sponsor Identification"
|
|
Journal of Marketing Research,
1999
Type: Journal article
|
|
|
"All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness in Decision Making"
|
Rajagopal Raghunathan
|
Organizational Behavior and Human Decision Processes,
1999
Type: Journal article
|
|
|
"Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach"
|
David Mazursky
Sorin Solomon
|
Journal of Marketing Research,
1999
Type: Journal article
|
|
|
"When and How Is the Internet Likely to Decrease Price Competition?"
|
R. Lal
|
Marketing Science,
1999
Type: Journal article
|
|
|
"Extent and Impact of Incubation Time in New Product Diffusion"
|
Jae H. Pae
|
Journal of Product Innovation Management,
1999
Type: Journal article
|
|
|
"Extent and Impact of Incubation Time in New Product Diffusion"
|
Jae H. Pae
Jae H. Pae
|
Journal of Product Innovation Management,
1999
Type: Journal article
|
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