Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Creative Sparks"
David Mazursky
Sorin Solomon

Science, 1999

Type: Journal article

"Popular Appeal Versus Expert Judgments of Motion Pictures"

Journal of Consumer Research, 1999

Type: Journal article

"Advances in Research on Mental Accounting and Reason-Based Choice"

Marketing Letters, 1999

Type: Journal article

"Agents to the Rescue?"
P. West
Dan Ariely
Steve Bellman
Eric Bradlow
Joel Huber
B. Khan
John Little
David Schkade

Marketing Letters, 1999

Type: Journal article

"Relatedness, Prominence, and Constructive Sponsor Identification"

Journal of Marketing Research, 1999

Type: Journal article

"All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness in Decision Making"
Rajagopal Raghunathan

Organizational Behavior and Human Decision Processes, 1999

Type: Journal article

"Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach"
David Mazursky
Sorin Solomon

Journal of Marketing Research, 1999

Type: Journal article

"When and How Is the Internet Likely to Decrease Price Competition?"
R. Lal

Marketing Science, 1999

Type: Journal article

"Extent and Impact of Incubation Time in New Product Diffusion"
Jae H. Pae

Journal of Product Innovation Management, 1999

Type: Journal article

"Extent and Impact of Incubation Time in New Product Diffusion"
Jae H. Pae
Jae H. Pae

Journal of Product Innovation Management, 1999

Type: Journal article