Research Abstracts and Citations Search Results
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850 results returned.
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| Build your own garage: Blueprints and tools to unleash your company's hidden creativity |
2001 Type: Book |
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| Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset |
2001 Type: Book |
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| Marketing Management in the 21st Century |
2001 Type: Book |
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| Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands |
1999 Type: Book |
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| The Asian Marketing Case Book |
1999 Type: Book |
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| Why Didn't You Think of It? The Anatomy of Successful Products |
1999 Type: Book |
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| Marketing Research |
1998 Type: Book |
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| Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image |
1997 Type: Book |
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| Reflections on the Futures of Marketing |
1997 Type: Book |
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| Planning the Development of Builders, Leaders, and Managers for 21st Century Business: Curriculum Change at Columbia Business School |
1996 Type: Book |