Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Anchoring, Confirmatory Search, and the Construction of Values"
G. Chapman

Organizational Behavior and Human Decision Processes, 1999

Type: Journal article

"Consumer Behavior and Y2K"

Journal of Marketing, 1999

Type: Journal article

"Hong Kong 1997 in Context"
Priya Raghubir

Public Opinion Quarterly, 1999

Type: Journal article

"Knowledge Management and Competition in the Consulting Industry"

California Management Review, 1999

Type: Journal article

"Managing Advertising and Promotion for Long-Run Profitability"
Carl Mela

Marketing Science, 1999

Type: Journal article

"Predictors of Online Buying Behavior"
Steve Bellman

Communications of the ACM, 1999

Type: Journal article

"The 'Shopping Basket': A Model for Multi-Category Purchase Incidence Decision"
Puneet Manchanda

Marketing Science, 1999

Type: Journal article

"The Fundamental Templates of Quality Ads"
David Mazursky
Sorin Solomon

Marketing Science, 1999

Type: Journal article

"Designing the Next Study for Maximum Impact"
John Farley
Lane Mann

Journal of Marketing Research, 1998

Type: Journal article

"Representativeness, Relevance, and the Use of Feelings in Decision Making"

Journal of Consumer Research, 1998

Type: Journal article