Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "Anchoring, Confirmatory Search, and the Construction of Values" |
Organizational Behavior and Human Decision Processes, 1999 Type: Journal article |
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| "Consumer Behavior and Y2K" |
Journal of Marketing, 1999 Type: Journal article |
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| "Hong Kong 1997 in Context" |
Public Opinion Quarterly, 1999 Type: Journal article |
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| "Knowledge Management and Competition in the Consulting Industry" |
California Management Review, 1999 Type: Journal article |
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| "Managing Advertising and Promotion for Long-Run Profitability" |
Marketing Science, 1999 Type: Journal article |
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| "Predictors of Online Buying Behavior" |
Communications of the ACM, 1999 Type: Journal article |
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| "The 'Shopping Basket': A Model for Multi-Category Purchase Incidence Decision" |
Marketing Science, 1999 Type: Journal article |
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| "The Fundamental Templates of Quality Ads" |
Marketing Science, 1999 Type: Journal article |
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| "Designing the Next Study for Maximum Impact" |
Journal of Marketing Research, 1998 Type: Journal article |
||
| "Representativeness, Relevance, and the Use of Feelings in Decision Making" |
Journal of Consumer Research, 1998 Type: Journal article |