Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"An Investigation of Factors Influencing Causal Attributions in Managerial Decision Making"
Sunder Narayanan

Marketing Letters, 1998

Type: Journal article

"From Decision Support to Decision Automation: A 20/20 Vision"
Randolph Bucklin
John Little

Marketing Letters, 1998

Type: Journal article

"The Max-Min-Min Principle of Product Differentiation"
Nicholas Economides
Joel Steckel

Journal of Regional Science, 1998

Type: Journal article

"Consumer Psychology: A Quadrennium"
Jacob Jacoby
Maureen Morrin

Annual Review of Psychology, 1998

Type: Journal article

"Customer Reactions to Variety: Too Much of a Good Thing?"

Journal of the Academy of Marketing Science, 1998

Type: Journal article

"Divide and Prosper: Why Firms Divide Prices Instead of Charging a Single Price"
V. Morwitz
Eric Greenleaf

Journal of Marketing Research, 1998

Type: Journal article

"Staged Estimation of International Diffusion Models: An Application to Global Cellular Telephone Adoption"
Marnik Dekimpe
Philip M. Parker

Technological Forecasting and Social Change, 1998

Type: Journal article

"Contingent Processes of Source Identification"

Journal of Consumer Research, 1997

Type: Journal article

"Analyzing the Memory Impact of Advertising Fragments"
Marc Vanhuele

Marketing Letters, 1997

Type: Journal article

"A Varying-Parameter Model of Online Brand Evaluations"
Jacob Jacoby

Journal of Consumer Research, 1997

Type: Journal article