|
"An Investigation of Factors Influencing Causal Attributions in Managerial Decision Making"
|
Sunder Narayanan
|
Marketing Letters,
1998
Type: Journal article
|
|
|
"From Decision Support to Decision Automation: A 20/20 Vision"
|
Randolph Bucklin
John Little
|
Marketing Letters,
1998
Type: Journal article
|
|
|
"The Max-Min-Min Principle of Product Differentiation"
|
Nicholas Economides
Joel Steckel
|
Journal of Regional Science,
1998
Type: Journal article
|
|
|
"Consumer Psychology: A Quadrennium"
|
Jacob Jacoby
Maureen Morrin
|
Annual Review of Psychology,
1998
Type: Journal article
|
|
|
"Customer Reactions to Variety: Too Much of a Good Thing?"
|
|
Journal of the Academy of Marketing Science,
1998
Type: Journal article
|
|
|
"Divide and Prosper: Why Firms Divide Prices Instead of Charging a Single Price"
|
V. Morwitz
Eric Greenleaf
|
Journal of Marketing Research,
1998
Type: Journal article
|
|
|
"Staged Estimation of International Diffusion Models: An Application to Global Cellular Telephone Adoption"
|
Marnik Dekimpe
Philip M. Parker
|
Technological Forecasting and Social Change,
1998
Type: Journal article
|
|
|
"Contingent Processes of Source Identification"
|
|
Journal of Consumer Research,
1997
Type: Journal article
|
|
|
"Analyzing the Memory Impact of Advertising Fragments"
|
Marc Vanhuele
|
Marketing Letters,
1997
Type: Journal article
|
|
|
"A Varying-Parameter Model of Online Brand Evaluations"
|
Jacob Jacoby
|
Journal of Consumer Research,
1997
Type: Journal article
|
|
