Research Abstracts and Citations Search Results
Title | Author(s) | Publication Information | |
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"Choice in Computer-Mediated Environments" |
Marketing Letters, 1997 Type: Journal article |
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"Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants" |
Marketing Letters, 1997 Type: Journal article |
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"Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha" |
Organizational Behavior and Human Decision Processes, 1997 Type: Journal article |
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"Building Global Brands" |
The Advertiser, 1997 Type: Journal article |
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"The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice" |
Journal of Marketing Research, 1997 Type: Journal article |
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"A Comparison of Two Process Tracing Methods for Choice Tasks" |
Organizational Behavior and Human Decision Processes, 1997 Type: Journal article |
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"Antecedents of Positivity Effects in Social Versus Nonsocial Judgments" |
Journal of Consumer Psychology, 1997 Type: Journal article |
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"Formulating Dynamic Strategies Using Decision Calculus" |
European Journal of Operational Research, 1997 Type: Journal article |
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"Marketing Information: A Competitive Analysis" |
Marketing Science, 1997 Type: Journal article |
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"Mere-Possession Effects Without Possession in Consumer Choice" |
Journal of Consumer Research, 1997 Type: Journal article |