Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Choice in Computer-Mediated Environments"
Russell Winer
J. Deighton
B. Mellers
V. Morwitz
T. O'Guinn
A. Rangaswamy
Alan Sawyer

Marketing Letters, 1997

Type: Journal article

"Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants"
Wayne DeSarbo
Pradeep Chintagunta
Richard Johnson
Wagner Kamakura
Peter Lenk
V. Srinivasan
Michel Wedel

Marketing Letters, 1997

Type: Journal article

"Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha"
Praveen Kopalle

Organizational Behavior and Human Decision Processes, 1997

Type: Journal article

"Building Global Brands"

The Advertiser, 1997

Type: Journal article

"The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice"
Sunil Gupta
Carl Mela

Journal of Marketing Research, 1997

Type: Journal article

"A Comparison of Two Process Tracing Methods for Choice Tasks"
Gerald Lohse

Organizational Behavior and Human Decision Processes, 1997

Type: Journal article

"Antecedents of Positivity Effects in Social Versus Nonsocial Judgments"
Geeta Menon

Journal of Consumer Psychology, 1997

Type: Journal article

"Formulating Dynamic Strategies Using Decision Calculus"
Philip M. Parker

European Journal of Operational Research, 1997

Type: Journal article

"Marketing Information: A Competitive Analysis"
Philip M. Parker

Marketing Science, 1997

Type: Journal article

"Mere-Possession Effects Without Possession in Consumer Choice"
Sankar Sen

Journal of Consumer Research, 1997

Type: Journal article