Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "Choice in Computer-Mediated Environments" |
Marketing Letters, 1997 Type: Journal article |
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| "Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants" |
Marketing Letters, 1997 Type: Journal article |
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| "Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha" |
Organizational Behavior and Human Decision Processes, 1997 Type: Journal article |
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| "Building Global Brands" |
The Advertiser, 1997 Type: Journal article |
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| "The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice" |
Journal of Marketing Research, 1997 Type: Journal article |
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| "A Comparison of Two Process Tracing Methods for Choice Tasks" |
Organizational Behavior and Human Decision Processes, 1997 Type: Journal article |
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| "Antecedents of Positivity Effects in Social Versus Nonsocial Judgments" |
Journal of Consumer Psychology, 1997 Type: Journal article |
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| "Formulating Dynamic Strategies Using Decision Calculus" |
European Journal of Operational Research, 1997 Type: Journal article |
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| "Marketing Information: A Competitive Analysis" |
Marketing Science, 1997 Type: Journal article |
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| "Mere-Possession Effects Without Possession in Consumer Choice" |
Journal of Consumer Research, 1997 Type: Journal article |