Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"STEMM: A General Finite Mixture Structural Equation Model"
Harsharanjeet Jagpal
Wayne DeSarbo

Journal of Classification, 1997

Type: Journal article

"The Signalling Impact of Low Introductory Price on Perceived Quality and Trial"
N. Dawar

Marketing Letters, 1997

Type: Journal article

"Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility"
Joel Huber
John Lynch
Kim Corfman
Jack Feldman
Bertrand Munier
David Schkade
Itamar Simonson

Marketing Letters, 1997

Type: Journal article

"Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments"
John van Rossen
Bruce G. S. Hardie
P. Anderson

Marketing Research, 1997

Type: Journal article

"A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes"
Wayne DeSarbo
Gregory Carpenter
Indrajit Sinha

Psychometrika, 1996

Type: Journal article

"Consumer Perceptions of Deals: The Biasing Effects of Varying Deal Prices"
Aradhna Krishna

Journal of Experimental Psychology: Applied, 1996

Type: Journal article

"Consideration Sets in Conjoint Analysis"
Wayne DeSarbo

Journal of Marketing Research, 1996

Type: Journal article

"Reflections on 'A Meta-analysis of Applications of Diffusion Models'"
Fareena Sultan
John Farley

Journal of Marketing Research, 1996

Type: Journal article

"Cue Representation and Selection Effects of Arousal in Persuasion"

Journal of Consumer Research, 1996

Type: Journal article

"Capacitated Location Problems on a Line"
Prakash Mirchandani
Arie Tamir

Transportation Science, 1996

Type: Journal article