|
"STEMM: A General Finite Mixture Structural Equation Model"
|
Harsharanjeet Jagpal
Wayne DeSarbo
|
Journal of Classification,
1997
Type: Journal article
|
|
|
"The Signalling Impact of Low Introductory Price on Perceived Quality and Trial"
|
N. Dawar
|
Marketing Letters,
1997
Type: Journal article
|
|
|
"Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility"
|
Joel Huber
John Lynch
Kim Corfman
Jack Feldman
Bertrand Munier
David Schkade
Itamar Simonson
|
Marketing Letters,
1997
Type: Journal article
|
|
|
"Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments"
|
John van Rossen
Bruce G. S. Hardie
P. Anderson
|
Marketing Research,
1997
Type: Journal article
|
|
|
"A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes"
|
Wayne DeSarbo
Gregory Carpenter
Indrajit Sinha
|
Psychometrika,
1996
Type: Journal article
|
|
|
"Consumer Perceptions of Deals: The Biasing Effects of Varying Deal Prices"
|
Aradhna Krishna
|
Journal of Experimental Psychology: Applied,
1996
Type: Journal article
|
|
|
"Consideration Sets in Conjoint Analysis"
|
Wayne DeSarbo
|
Journal of Marketing Research,
1996
Type: Journal article
|
|
|
"Reflections on 'A Meta-analysis of Applications of Diffusion Models'"
|
Fareena Sultan
John Farley
|
Journal of Marketing Research,
1996
Type: Journal article
|
|
|
"Cue Representation and Selection Effects of Arousal in Persuasion"
|
|
Journal of Consumer Research,
1996
Type: Journal article
|
|
|
"Capacitated Location Problems on a Line"
|
Prakash Mirchandani
Arie Tamir
|
Transportation Science,
1996
Type: Journal article
|
|
