Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"An Individual Level Analysis of the Mutual Fund Investment Decision"
Michael Fitzsimmons
Russ Prince

Journal of Financial Services Research, 1996

Type: Journal article

"Heuristiques et Biais Decisionnels en Marketing"

Recherche et Applications en Marketing, 1996

Type: Journal article

"Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis"

Journal of Consumer Psychology, 1996

Type: Journal article

"Reasons for Substantial Delay in Consumer Decision-Making"
Eric Greenleaf

Journal of Consumer Research, 1995

Type: Journal article

"When Does Advertising Have an Impact? A Study of Tracking Data"
Rajeev Batra
Joanne Burke
Jae H. Pae

Journal of Advertising Research, 1995

Type: Journal article

"Consumer Involvement and Deception from Implied Advertising Claims"

Journal of Marketing Research, 1995

Type: Journal article

"The Effects of Advertised and Observed Quality on Expectations About New Product Quality"
Praveen Kopalle

Journal of Marketing Research, 1995

Type: Journal article

"The Impact of Bundle Type Price Framing and Familiarity on Evaluation of the Bundle"
Bari Harlam
Aradhna Krishna
Carl Mela

Journal of Business Research, 1995

Type: Journal article

"Response Mode Bias and the Formation of Preference: Boundary Conditions of the Prominence Effect"
Elizabeth Creyer

Organizational Behavior and Human Decision Processes, 1995

Type: Journal article

"Using Fuzzy Set Theoretic Techniques to Identify Preference Rules from Interactions in the Linear Model: An Empirical Study"
Carl Mela

Fuzzy Sets and Systems, 1995

Type: Journal article