Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"Using Fuzzy Set Theoretic Techniques to Identify Preference Rules from Interactions in the Linear Model: An Empirical Study"
Carl Mela

Fuzzy Sets and Systems, 1995

Type: Journal article

"Joint Performance of Greedy Heuristics for the Integer Knapsack Problem"
Ramesh Krishnamurti

Discrete Applied Mathematics, 1995

Type: Journal article

"A Nested Logit Model for Brand Choice Incorporating Variety Seeking and Marketing Mix Variables"
K. Bawa
Avijit Ghosh

Marketing Letters, 1995

Type: Journal article

"A Note on Typicality and Utility"

Hungarian Economic Review, 1995

Type: Journal article

"Empirical Generalizations in the Modeling of Consumer Choice"
John van Rossen

Marketing Science, 1995

Type: Journal article

"Empirical Marketing Generalization Using Meta-analysis"
John Farley
Alan Sawyer

Marketing Science, 1995

Type: Journal article

"Preference Reversals in Monetary and Life Expectancy Evaluations"
G. Chapman

Organizational Behavior and Human Decision Processes, 1995

Type: Journal article

"The Spatial Representation of Consideration Sets"
Wayne DeSarbo

Marketing Science, 1995

Type: Journal article

"Understanding Managers' Strategic Decision-Making Process"
William Boulding
Marian Moore
Richard Staelin
Kim Corfman
Peter Dickson
Michael Fitzsimmons
Sunil Gupta
Deborah Mitchell
Joel Urbany
Barton Weitz

Marketing Letters, 1994

Type: Journal article

"Coordinating Buyer-Seller Transactions Across Multiple Products"
Heungsoo Park

Management Science, 1994

Type: Journal article