Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Context Effects, New Brand Entry, and Consideration Sets"
Yigang Pan

Journal of Marketing Research, 1994

Type: Journal article

"Customer Satisfaction, Market Share, and Profitability: Findings from Sweden"
Eugene Anderson
Claes Fornell

Journal of Marketing, 1994

Type: Journal article

"The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets"
Kim Corfman

Journal of Advertising, 1994

Type: Journal article

"Cross-National 'Laws' and Differences in Market Response"
John Farley

Management Science, 1994

Type: Journal article

"Affluent Investors and Mutual Fund Purchases"
Michael Fitzsimmons
Rick Weingarten

International Journal of Bank Marketing, 1994

Type: Journal article

"Competitive Positioning in Markets with Nonuniform Preferences"
Nicholas Economides
Avijit Ghosh

Marketing Science, 1994

Type: Journal article

"Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms"
D. Lei
John Farley

Journal of Strategic Marketing, 1994

Type: Journal article

"Strategic Forecasting and Marketing Strategy"
P. Palij

International Journal of Forecasting, 1994

Type: Journal article

"Strategic Planning and Financial Performance: More Evidence"
John Farley

Journal of Management Studies, 1994

Type: Journal article

"A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns"
Kristiaan Helsen
Wayne DeSarbo

Journal of Marketing, 1993

Type: Journal article