Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis"
Vijay Mahajan

Journal of Marketing Research, 1991

Type: Journal article

"A Combined Simply Scalable and Tree-Based Preference Model"
William Moore

Journal of Business Research, 1991

Type: Journal article

"Affective Reactions to Consumption Situations: A Pilot Investigation"
Christian Derbaix

Journal of Economic Psychology, 1991

Type: Journal article

"In Search of Excellence Ten Years Later: Strategy and Organization Do Matter"
John Farley
D. Lei

Management Decision, 1991

Type: Journal article

"Modeling Choice Among Assortments"
Barbara Kahn

Journal of Retailing, 1991

Type: Journal article

"Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables"
Kim Corfman
Sunder Narayanan

Journal of Retailing, 1991

Type: Journal article

"Heuristics for Product Line Design Using Conjoint Analysis"
Ramamirtham Sukumar

Management Science, 1990

Type: Journal article

"Determinants of Financial Performance: A Meta-Analysis"
John Farley
Scott Hoenig

Management Science, 1990

Type: Journal article

"Alternative Explanations for Changes in Similarity Judgments and MDS Structure"
Michael Johnson
Daniel Horne

International Journal of Research in Marketing, 1990

Type: Journal article

"The Effects of Fatigue on Judgments of Interproduct Similarity"
Michael Johnson
Daniel Horne

International Journal of Research in Marketing, 1990

Type: Journal article