|
"Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms"
|
Ramesh Krishnamurti
|
European Journal of Operational Research,
1989
Type: Journal article
|
|
|
"Bias in Utility Assessments: Further Evidence and Explanations"
|
David Schkade
|
Management Science,
1989
Type: Journal article
|
|
|
"Cognitive Processes in Preference Reversals"
|
David Schkade
|
Organizational Behavior and Human Decision Processes,
1989
Type: Journal article
|
|
|
"Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin"
|
John van Rossen
|
Journal of Consumer Research,
1989
Type: Journal article
|
|
|
"Pour un Developpement des Mesures de l'Affectif en Marketing: Synthese des Prerequis"
|
Christian Derbaix
|
Recherche et Applications en Marketing,
1989
Type: Journal article
|
|
|
"When Choice Models Fail: Compensatory Representations in Negatively-Correlated Environments"
|
John van Rossen
S. Ghose
|
Journal of Marketing Research,
1989
Type: Journal article
|
|
|
"Adaptive Strategy Selection in Decision Making"
|
|
Journal of Experimental Psychology: Learning, Memory, and Cognition,
1988
Type: Journal article
|
|
|
"Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation"
|
|
Journal of Marketing Research,
1988
Type: Journal article
|
|
|
"Corporate Diversity and Economic Performance: The Impact of Market Specialization"
|
John Farley
Elizabeth Cooper-Martin
|
Strategic Management Journal,
1988
Type: Journal article
|
|
|
"Assessing Interaction Effects in Latin Square-Type Designs"
|
|
International Journal of Research in Marketing,
1988
Type: Journal article
|
|
