Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms"
Ramesh Krishnamurti

European Journal of Operational Research, 1989

Type: Journal article

"Bias in Utility Assessments: Further Evidence and Explanations"
David Schkade

Management Science, 1989

Type: Journal article

"Cognitive Processes in Preference Reversals"
David Schkade

Organizational Behavior and Human Decision Processes, 1989

Type: Journal article

"Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin"
John van Rossen

Journal of Consumer Research, 1989

Type: Journal article

"Pour un Developpement des Mesures de l'Affectif en Marketing: Synthese des Prerequis"
Christian Derbaix

Recherche et Applications en Marketing, 1989

Type: Journal article

"When Choice Models Fail: Compensatory Representations in Negatively-Correlated Environments"
John van Rossen
S. Ghose

Journal of Marketing Research, 1989

Type: Journal article

"Adaptive Strategy Selection in Decision Making"

Journal of Experimental Psychology: Learning, Memory, and Cognition, 1988

Type: Journal article

"Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation"

Journal of Marketing Research, 1988

Type: Journal article

"Corporate Diversity and Economic Performance: The Impact of Market Specialization"
John Farley
Elizabeth Cooper-Martin

Strategic Management Journal, 1988

Type: Journal article

"Assessing Interaction Effects in Latin Square-Type Designs"

International Journal of Research in Marketing, 1988

Type: Journal article