Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"International Diffusion of Corporate and Strategic Planning Practices"
John Farley

Columbia Journal of World Business, 1980

Type: Journal article

"A Model and Methodology for the Development of Consumer Information Programs"
Richard Lutz

Journal of Marketing, 1979

Type: Journal article

"The Impact of Message on Direct Mail Response"
John Farley

Journal of Advertising Research, 1976

Type: Journal article

"Cognitive Algebra in Multiattribute Attitude Models"
James Bettman
Richard Lutz

Journal of Marketing Research, 1975

Type: Journal article

"Persuasive Effects of Sales Messages Developed from Interaction Process Analysis"

Journal of Applied Psychology, 1975

Type: Journal article

"Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity"
James Bettman
Richard Lutz

Journal of Consumer Research, 1975

Type: Journal article

"Decision Systems Analysis in Industrial Marketing"

Industrial Marketing Management, 1975

Type: Journal article

"Information Processing in Attitude Formation and Change"
James Bettman
Richard Lutz

Communication Research, 1975

Type: Journal article

"Pricing and Forecasting in an Oligopoly Firm"
John Farley

Journal of Management Studies, 1975

Type: Journal article

"A Cluster Analytic Approach to Market Response Functions"

Journal of Marketing Research, 1974

Type: Journal article