Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Sampling Strategies for Information Goods"
Daniel Halbheer
Florian Stahl

Working paper, 2012

Type: Working paper

"Marketing Cubed: The New Marketing Revolution"
Shailendra Ghorpadeh

Working paper, 2011

Type: Working paper

"Accounting for Marketing Activities: Implications for Marketing Research and Practice"

Working Paper, 2011

Type: Working paper

"Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights"
Martin Zemborain

Working paper, 2010

Type: Working paper

"Observing Unobserved Heterogeneity: Using Process Data to Enhance Choice Models"
Bruce G. S. Hardie
R. J. Meyer
John Walsh

Working paper, 2010

Type: Working paper

"Bayesian Multinomial Processing Tree Models"
Marc Vanhuele

Working Paper, 2010

Type: Working paper

"Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice"
Mark Heitmann
Andreas Herrmann

Working paper, 2010

Type: Working paper

"Branding Strategies and Tactics of Chinese and Indian Firms"

Working paper, 2010

Type: Working paper

"Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers"
Theodoros Evgeniou
Philippe Delquie

Faculty & Research Working Paper, 2010

Type: Working paper

"Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level"
Andrew T. Stephen

Working paper, 2010

Type: Working paper