Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Marketing and Personality"
Jacob B. Hirsh

The Wiley Encyclopedia of Personality and Individual Differences, 2017

Type: Chapter

"Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability"
Ricardo Montoya

From Little's Law to Marketing Science: Essays in Honor of John D.C. Little, 2016

Type: Chapter

"Personality-customised Advertising in the Digital Environment"

Routledge International Handbook of Consumer Psychology, 2016

Type: Chapter

"Social Media and User Generated Content Analysis"
Wendy Moe
David Schweidel

Handbook of Marketing Decision Models, 2016

Type: Chapter

"Commentary: Marketing Applications"

Legends in Consumer Behavior: Morris B. Holbrook, 2015

Type: Chapter

"Volume Introduction: Legal Factors Applying to Consumer Decision Making and Purchase Behavior: Part 2"

Legends in Consumer Behavior: Jacob Jacoby, 2015

Type: Chapter

"Analyzing Product Comparisons on Discussion Boards"
Ronen Feldman
Moshe Fresko
Lyle Ungar

Language, Culture, Computation: Computing -- Theory and Technology, 2014

Type: Chapter

"Building China's Global Brands"

Brand Management in Emerging Markets: Theories and Practices, 2014

Type: Chapter

"Cultural Attributes and Their Influence on Consumption Patterns in Popular Music"
Noah Askin

Social Informatics, Lecture Notes in Computer Science, volume 8851, 2014

Type: Chapter

"In Pursuit of Strategy: Anthropologists in Advertising"

Handbook of Anthropology in Business, 2014

Type: Chapter