Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "Marketing and Personality" |
The Wiley Encyclopedia of Personality and Individual Differences, 2017 Type: Chapter |
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| "Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability" |
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little, 2016 Type: Chapter |
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| "Personality-customised Advertising in the Digital Environment" |
Routledge International Handbook of Consumer Psychology, 2016 Type: Chapter |
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| "Social Media and User Generated Content Analysis" |
Handbook of Marketing Decision Models, 2016 Type: Chapter |
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| "Commentary: Marketing Applications" |
Legends in Consumer Behavior: Morris B. Holbrook, 2015 Type: Chapter |
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| "Volume Introduction: Legal Factors Applying to Consumer Decision Making and Purchase Behavior: Part 2" |
Legends in Consumer Behavior: Jacob Jacoby, 2015 Type: Chapter |
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| "Analyzing Product Comparisons on Discussion Boards" |
Language, Culture, Computation: Computing -- Theory and Technology, 2014 Type: Chapter |
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| "Building China's Global Brands" |
Brand Management in Emerging Markets: Theories and Practices, 2014 Type: Chapter |
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| "Cultural Attributes and Their Influence on Consumption Patterns in Popular Music" |
Social Informatics, Lecture Notes in Computer Science, volume 8851, 2014 Type: Chapter |
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| "In Pursuit of Strategy: Anthropologists in Advertising" |
Handbook of Anthropology in Business, 2014 Type: Chapter |