Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Making the Case for Managing Strategic Accounts"
F. Mihoc

Handbook of Strategic Account Management, 2014

Type: Chapter

"Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility"
Ron Hill
Justine Rapp

Handbook of Research on Marketing and Corporate Social Responsibility, 2014

Type: Chapter

"New Products Research"
Peter Golder

The History of Marketing Science, 2014

Type: Chapter

"Why the Asian consumer?"

The Psychology of Asian Consumers, 2014

Type: Chapter

"Linking Customer Equity to Brand Equity"
Scott Neslin
Anita Luo

The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, 2013

Type: Chapter

"Computational and Process Models of Decision Making in Psychology and Behavioral Economics"
R. Ratcliff

Neuroeconomics: Decision Making and the Brain, 2013

Type: Chapter

"Brand Identity: Brand Naming Process and Brand Linguistics in an International Context"
Shu Zhang

Next Practices in Marketing: Brand Management, 2012

Type: Chapter

"Demand Effects in Likelihood of Confusion Surveys"

Trademark and Deceptive Advertising Surveys: Law, Science, and Design, 2012

Type: Chapter

"Epilogue"

Transformative Consumer Research for Personal and Collective Well-Being, 2012

Type: Chapter

"Organized Retailing in India: Issues and Outlook"
Jagdish Bhagwati

Indian Economic Policies in the Twenty-First Century, 2012

Type: Chapter