Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "Making the Case for Managing Strategic Accounts" |
Handbook of Strategic Account Management, 2014 Type: Chapter |
||
| "Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility" |
Handbook of Research on Marketing and Corporate Social Responsibility, 2014 Type: Chapter |
||
| "New Products Research" |
The History of Marketing Science, 2014 Type: Chapter |
||
| "Why the Asian consumer?" |
The Psychology of Asian Consumers, 2014 Type: Chapter |
||
| "Linking Customer Equity to Brand Equity" |
The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, 2013 Type: Chapter |
||
| "Computational and Process Models of Decision Making in Psychology and Behavioral Economics" |
Neuroeconomics: Decision Making and the Brain, 2013 Type: Chapter |
||
| "Brand Identity: Brand Naming Process and Brand Linguistics in an International Context" |
Next Practices in Marketing: Brand Management, 2012 Type: Chapter |
||
| "Demand Effects in Likelihood of Confusion Surveys" |
Trademark and Deceptive Advertising Surveys: Law, Science, and Design, 2012 Type: Chapter |
||
| "Epilogue" |
Transformative Consumer Research for Personal and Collective Well-Being, 2012 Type: Chapter |
||
| "Organized Retailing in India: Issues and Outlook" |
Indian Economic Policies in the Twenty-First Century, 2012 Type: Chapter |