HLVP is a 11 month business development program developed by Harlem Park to Park in partnership with Columbia Business School. The program includes the below aspects:

Mentoring 

Designed to provide a vendor peer support system 

• Monthly Vendor Peer Networking Events 
• Attendance at one (1) or more Industry Vendor Trade Shows 

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Business Education 

An intensive business education program designed by Columbia Business School. Comprised of five mandatory classes. Vendors who complete the program will receive a certificate from Columbia Business School. 

• A minimum of five One on One Business Counseling Sessions with business advisors at Columbia Business School, to include but not limited to: 
  • Business Model Development 
  • Financial Management/Cash Flow Support 
  • Credit review, Financial Projections and Loan Packaging, if applicable. 
  • Marketing Assistance including Customer Engagement, Product Development, Pricing, Packaging, Promotion 
  • Evaluation of Operations Processes 

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Sales & Marketing 

Marketing Support to include but not limited to: 

• Public Relations/Marketing 
  • “Harlem Made” marketing/public relations campaign inclusion 

• Vendor Fairs/Expos to exhibit and pitch products 
  • Marketing and display advice 

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Business Development

Business development opportunities to promote HLVP vendors and products 

• Buyer/Distributor Appointments (only available to candidates who have completed all program requirements) 
• Support for in-store demos/sampling programs 

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Food Industry Support 

Food industry support including: 

• Access to local commercial kitchen with equipment (additional requirements apply) 
• Food Safety Education 
• Food Product and Labeling Support 

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Funding 

Funding partner(s) to assist qualified HLVP vendors with working capital needs for company growth/expansion in the areas of: 

• Product Development 
• Manufacturing and Distribution 
• Marketing and Promotions