- Special Programs
- Success Stories
- 10th Anniversary
Brand Basic I participants will develop a Brand Canvas and Style Guide, Brand Basic II participant will develop a website plan and Squarespace website, and Brand Story participants will complete a audio-visual script and video from scratch. For an overview click here to for our video.
Brand Basics 1: Craft Your Brand Identity
This program provides participants with a hands-on course in crafting a strategic brand identity to elevate all future marketing efforts. Participants will learn how branding fits within their business strategy, how to define what makes their brand unique and relevant, and how to communicate their brand identity effectively through design. Participants will learn how to use proprietary branding tools inspired by lean business methodology to capture their brand identity and make their marketing materials more professional and compelling.
Brand Basics 2: Set Up Your Branded Website
This program is a two-part course that provides participants with the skills to plan and execute an effective, on-brand website. The program builds on the foundation set in Brand Basics 1 by guiding participants in implementing their brand guidelines. The first session is dedicated to learning the key to creating a website that helps rather than hinders your brand: smart planning. The second session is dedicated to learning how to build a website from scratch on the Squarespace platform.
Brand Story Workshop Series
This program provides hands-on instructions for entrepreneurs in using their personal story to communicate their brand’s value proposition in a short video. Participants will learn how to shape their story so that it connects with an audience, as well as plan a video that leverages all their resources creatively. Many participants use the final video in their social media and the about page of their websites. But the biggest value of the course is ongoing; the skills learned in these sessions can help entrepreneurs craft better pitches, narratives, advertisements, and future videos for their brand.