Business Model Pivot
This is the first step to apply for the Columbia Emergency Loan Fund. Watch these pre-recorded videos in order.
Business Model Pivot recorded sessions: Pre-Session, Session I, Session II, Session III. Here is the template for your Business Model Canvas which you will complete during the program.
Program Benefits
At the highest level, you will come away with clear answers to the following questions:
- What are the challenges of how to develop detailed, tangible ideas that form the basis of your new business models?
- What are common mistakes made in new business development modeling?
- Can you create new sources of revenues based on market data, customer acquisition rates, and life cycle models?
- What are current practices to understand fully the needs of both your current and potential customer?
- How can lean product development be incorporated into existing realization efforts?
- How to use competitive intelligence to assess the opportunities and competitive gaps associated with new business, products, and markets?
- How to determine the value of strategic relationships or alliances to launch your pivot for speed to market and also to minimize the risk.
- What metrics are critical to measure and monitor new venture growth and profitability?
Participant Expectation
Each participant will develop and submit a Business Modification Plan for review and feedback.
Who Should Attend
This is a limited enrollment program designed for business owners working on creating business models or pivoting their existing businesses through a visionary practice of how to create/enhance new value for their existing or new targeted customers.
Program Content
The program uses a proprietary sequence of modules and tools to support the development of your new business profit models. Specific skill development and issues covered include:
- Design Thinking Strategies- Learn how to be faster in making ideas more tangible, how to evaluate them sooner, refine them, and zero in on the best solution.”
- Business Model Alignment- Developing a business model that focuses on product-market alignment in order to. gain early traction and profitability (as well as avoid costly market entry errors
- Customer Empathy Mapping- Understand everything about your customer. Learn that customer relationships can’t be managed, they must be developed and fostered
- Market Size Estimates- Applying bottom up analysis to determine target market potential and associated revenue projections for new product & market entry
- Customer Acquisition Costs- Calculating the costs of acquiring and retaining new customers compared with the lifetime value of each customer
- New Product Costs- How to limit product costs using lean methods for development of minimal viable products, early prototypes and larger volume production
- Convergence of Price and Place-How pricing is determined in an “Omni Channel” environment?
- Marketplace Tools- Identify tools that help companies focus on their customers so they can grow faster and be successful.
- Key Performance Metrics- Identifying critical indicators for benchmarking, measurement, & monitoring the efficacy of your business model.