Maxine Kaye Bédat '12LAW

Maxine Kaye Bédat '12LAW

Co-founder, Zady

https://zady.com/

Making clothing is a dirty 2.5 trillion-dollar business. The second-most polluting industry after oil, the apparel industry pays 98% of its labor force less than a living wage. Zady, launched two years ago by Maxine Bedat LAW ’12, is seeking to change that statistic. A shopping and lifestyle brand for the conscious consumer, Zady’s “New Standard” targets a generation of consumers who care about being able to “purchase their values” and know that their clothing comes was made ethically. Zady was named one of the “World’s Most Innovative Company” by Fast Company. 

Maxine Bédat is the co-founder of Zady, a fashion brand and lifestyle destination creating a transparent and sustainable future for the $1.5 trillion apparel industry. Her background in international law and diplomacy, including serving as a legal clerk for the U.N., led her to found The Bootstrap Project, a non-profit organization that works with entrepreneurs in the developing world. For its work in sustainability, Zady was named one of the world’s “Most Innovative Companies” in retail by Fast Company, and its creativity was recognized by Mashable, which called the company “the #1 business rocking content marketing.” Bédat serves on the Council of NationSwell, has spoken at some of the world’s leading conferences, including the WWD Apparel/Retail CEO Summit, and has been regularly featured as an expert by Bloomberg, Forbes, Business of Fashion, CNN and the Huffington Post. She is a graduate of Columbia Law School.

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