- Students and Parents
- Financial Challenges for Entrepreneurial Leaders
- Venture for Brand Power
- Venture for Design Thinking
- Venture for Discovery Part I
- Venture for Discovery Part II
- Venture for Entrepreneurial Finance
- Venture for Growth
- Venture for Innovation Leadership
- Venture for Market Leadership
- Venture for Product Innovation
Our Venture for Discovery™ Idea to Design provides participants with an intensive, “hands-on” course focusing on the development, testing, and validation of new business models in support of new venture creation. For a new venture concept, business model issues are addressed in a fashion highly consistent with “lean” venture planning methodologies including: problem-solution identification, product-market fit, customer discovery, in-depth industry and market analysis, minimal viable product development and start up success metrics.
At the highest level, you will come away with clear answers to the following questions:
- What are common challenges to venture creation and how these can be mitigated through thoughtful business model development?
- How to develop a business model to test your assumptions about product offerings and market demand?
- How to create an effective interview protocols and surveys to help validate your assumptions on customer problems (pain points), solutions, and benefits (expected gain).
- How do you assess your competitors’ business models in order to build best practices as well identify areas for differentiation for competitive advantage?
- How to develop a minimal viable product in order to gain additional feedback on critical product performance features.
- What metrics are critical to measure and validate business model assumptions?
The program uses a proprietary sequence of modules and tools to support the development and launch of your new venture idea. Specific skill development and issues covered include:
- Design Thinking: Understanding how to apply design thinking techniques to support early problem identification and solution formation
- Opportunity Identification: Articulating the problem to be solved and the potential benefit to the customer
- Business Model Development: Turning your new venture idea into a business model designed to test and validate assumptions about what it takes to build repeatable and scalable business
- Customer Discovery: Testing your assumptions about the alignment between your product offering and targeted market through interviews and surveys with early potential customers
- Value Proposition: Synthesizing the unique benefits of new offerings through comparisons with the competition in the marketplace
- Key Influencers: Understanding your industry ecosystem in order to identify best practices and common challenges
- Early Product Design: Identifying the benefits and associated features to test with customers
- Start-Up Metrics: Identifying critical indicators for benchmarking, measurement, and monitoring