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  • Channels
    • Alumni Impact
    • Center on Global Brand Leadership
    • Center on Japanese Economy and Business (CJEB)
    • CMC: Leadership In Practice
    • Columbia-Harlem SBDC
    • Columbia Ideas at Work
    • Community
    • The Deming Cup
    • EMBA Program
    • Engaging Leaders
    • Entrepreneurship and Competitiveness in Latin America (ECLA) Program
    • Eugene Lang Entrepreneurship Center
    • Executive Education
    • Executive Education Webinars
    • Jerome A. Chazen Institute for Global Business
    • MBA Program
    • Paul Milstein Center for Real Estate
    • Private Equity Program
    • Program for Financial Studies
    • Richman Center for Business, Law, and Public Policy
    • Sanford C. Bernstein & Co. Center for Leadership and Ethics
    • Student Profiles
    • Tamer Center for Social Enterprise
    • Why CBS Podcast
Video Library » Center on Global Brand Leadership

Center on Global Brand Leadership

Columbia Business School's Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands.

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Brands Gain Relevance By Losing Control

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You’ve Been Hacked: Now What?

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The Big Nine: The Future of AI

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Perspectives on Purpose: From Shareholder Value to Societal Value

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An Emotional Free Sample: McDonald’s Brand Strategy

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Changes Driven by a Fintech Future

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Myths and Realities of Data and Machine Learning in Marketing

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