Applying Behavioral Science to Drive Results

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Organizations are increasingly recognizing the value of placing behavioral science — the blend of insights from psychology, economics, and neuroscience — front and center of their activities.

In this video, Steve Martin, faculty director of the Behavioral Science in Business program at Columbia Business School Executive Education, describes why it's often easier to change people's behaviors than people's minds and shares a real-world example for applying behavioral science where a small change lead to a pretty big difference.

To learn more about the Behavioral Science program, visit: https://www8.gsb.columbia.edu/execed/program-pages/details/2597/BSB?sour...