Blockchain Demystified: Creating a “Secure Narrative”

Phil Gomes (then the head of Edelman global blockchain center of excellence, now chief communications officer at Bloq) introduces the attendees at the BRITE ’18 conference to the fundamental concepts behind blockchain technology. He also discusses how this technology, when combined with media, creates the possibility of a "secure narrative." (Blockchain demonstration adapted and revised from essay by Dug Campbell.)

The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School.