Branding Broadway

It is one of the most recognizable sub-brands of New York City – Broadway. But it is a brand built and maintained by hundreds of individual stakeholders: from producers to theaters; from artists to the rights and marketing agencies that support each show. At the BRITE ’18 conference at Columbia Business School, an esteemed panel of Broadway marketing executives discussed the challenges of building the brand of a particular show alongside the overall ecosystem of Broadway.

Panelists:
Ron Simons ’89, Tony Award-Winning Founder & CEO, SimonSays Entertainment
Dana Siegel, VP, Marketing & Business Development, Rodgers & Hammerstein
Stacey Lieberman Prince, Executive Creative Director, SpotCo
Matthew Quint, Director, Center on Global Brand Leadership

The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School.
www.briteconference.com
www.gsb.columbia.edu/globalbrands