BRITE 2009: Technology Trends for Marketers

Customer service and PR are blending -- what does that mean for marketers? Steven Rubel, senior vice president and director of insights for Edelman Digital, talks about the implications of recent technology trends for marketers. Edelman is the worlds largest independent PR firm.

The Center on Global Brand Leadership at Columbia Business School hosted BRITE '09, part of a global series of conferences on branding, innovation and technology, March 4-5, 2009. The event brought together big thinkers from business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.