Google's Abigail Posner on the Human Operating System

At the BRITE '12 conference, Google's Abigail Posner talks about how digital innovation in five areas — physical, storytelling, location, visualization, and play — enhances the human experience and offers opportunities for brands to connect deeply and strongly with their current and prospective consumers.

The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

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