Health as a Strategy for Competitive Advantage

Hank Cardello, director of the Hudson Institute's Obesity Solutions Initiative, speaks at the BRITE '11 conference about his work to understand and develop ideas for business models that demonstrate how companies can build competitive advantages by attending to the health and wellness of their consumers.

The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www8.gsb.columbia.edu/globalbrands