Indie Businesses and the Revival of Craft Experiences

This panel at the BRITE’16 conference features:

Ben Blackwell, Chief Archivist, Third Man Records
John Kimmich, Head Brewer & Co-Founder, The Alchemist
Bridget Russo, Chief Marketing Officer, Shinola

Moderated by Mike O'Toole, President, PJA Advertising; Host, The Unconventionals

Digital dominates our everyday lives, and we increasingly organize our world around the software, platforms, and devices of the world's largest technology brands. At the same time, there is a renewed craving for brands that are small, hand-crafted, and proudly analog. This panel explores the role that scale, product quality, location, and story play in reviving categories and driving fierce loyalty.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.